The Future of Work is here – are your employer communications ready?


By Sarah Sturgess

Lockdowns not only dictated where we worked over the last year, they’ve shaped people’s expectations for the future. Now, with the post-lockdown landscape fast approaching, your next steps can finally be guided by organisational needs, rather than restrictions. Is your strategy for communicating to your people what the future of work will look like ready to go?

If not, don’t worry. It’s not too late, and we can help.

Engaging colleagues on the journey out of lockdown and into a new way of working is a major communication challenge that every employer is going to contend with over the coming months. As culture and employer brand experts, we’re here to help you define and deliver how you tell your people what comes next.

Whether you have an employer brand in place, or are looking to update your positioning to reflect the lifetime of experience a year of COVID-19 has brought, we have solutions. We can work with your employer brand to draw out the right message, or seize the day with a fresh message, so you strike the right tone for the right moment.

It’s about delivering authentic and welcoming communications that cut through confusing times, and inspire engagement with your plans for the future.

No matter the physical location of your people moving forward, our future of work communications will create the right environment for those next steps. One that aligns your people with your post-lockdown normal. In a way that enables you to retain, and of course attract, talent.

It’s as much about communicating changes to office space as it is about positioning flexible working in your employer brand. About whether meetings will be held around the conference table or the kitchen table. But most important of all, it’s about colleagues feeling able to engage in full.

We’ve helped organisations from many sectors establish strong employer brand messaging. And as we reach the final mile of lockdown, our expertise will provide your organisation with the accompanying communication map to smoothly navigate your future of work. To talk more about your future of work, please get in touch.