Enhancing knowledge

Our work includes:


Understanding people

Understanding markets

  • Future demand forecasting and market sizing
  • Social listening
  • Mystery shopping
  • Online distance learning syndicated research programme
  • Brand measurement and tracking

Understanding organisational performance

  • YWare
  • Social listening
  • Syndicated research
  • Mystery shopping
  • Brand measurement and tracking
  • Advertising effectiveness
  • Proposition benchmarking
  • Funnel analysis
  • UX testing

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Persona development

People are beautifully diverse with individual needs, preferences and motivations. So how then do you cater for these different needs when developing communications to ensure they are attractive, feel personalised and effectively support decision-making?


Who we've done it for

City, University of London

To create the perfect message for your audience, you need to know who you’re talking to. For City, University of London, they had a rough idea, but it needed to be refined. They were using the same message to cover all student groups, and that needed to change.


Propensity modelling

At SMRS we believe in the development of efficient and effective strategy that delivers valuable experiences to those you’re looking to engage.


Who we've done it for

Birmingham City University

The biggest marketing budget doesn’t always have the greatest impact. To create change, we need to understand who our audience is. And to do that, we needed to use the right balance of data analysis, innovative thinking and precision targeting.

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Customer experience

We recognise how important it is to have positive experiences when deciding which university to study at.


Key experts


Tim Landucci

Education Marketing Consultant

Tim is passionate about the power of insight and how it can help institutions define a more strategic approach and gain a deeper understanding.

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Golnaz Sadoughi

Data Scientist

Golnaz analyses past data, to identify patterns and trends that will help predict the future.

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John Burke

Digital Insight

John loves building things that really allow clients to analyse their performance and identify what they can do to improve it.

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Vicky Green

Client Marketing Consultant

Vicky loves a problem. In fact, the bigger the challenge, the higher Vicky’s satisfaction levels are, when she solves it.

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Brandon Chin Woei Lim

Data Analyst

Brandon loves to create new data solutions and innovative products, whilst using machine learning pipelines.

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Abbie B[31]_mono

Abbie Baker

Marketing Executive

Abbie loves the opportunity to help solve a problem and make a difference. Whether it’s a data-driven challenge or a chance to think creatively, she’s…

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Get in touch

Anything you’re thinking about? Anything you want to do? We’re here to help.

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