Data, research and tech

Our work includes:


Audience understanding

  • Propensity modelling
  • Audience segmentation
  • Persona development
  • Customer experience analysis
  • Customer journey mapping
  • Social listening
  • Diversity, inclusion and belonging measurement

Market sizing and competitor landscape analysis

  • Future demand forecasting and market sizing
  • Social listening
  • Mystery shopping
  • Online distance learning syndicated research programme
  • Brand measurement and tracking

Performance evaluation, analytics and data visualisation

  • YWare
  • Social listening
  • Syndicated research
  • Mystery shopping
  • Brand measurement and tracking
  • Advertising effectiveness
  • Proposition benchmarking
  • Funnel analysis
  • UX testing

Birmingham City University

The biggest marketing budget doesn’t always have the greatest impact. To create change, we need to understand who our audience is. And to do that, we needed to use the right balance of data analysis, innovative thinking and precision targeting.

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Key experts


Rachel Ditchfield - Lead Researcher

"Rachel enjoys exploring new and emerging methodologies. She uses a range of techniques to design tailored, innovative and actionable research for clients."

Rachel is an MRS member with almost 25 years’ experience within the field of research. Whilst working at Dentsu International, she developed the research…


Tim Landucci - Education Marketing Consultant

"Tim is passionate about the power of insight and how it can help institutions define a more strategic approach and gain a deeper understanding."

Tim has held a number of senior marketing roles, including key positions at the University of Cambridge and London Business School over the past decade…


Golnaz Sadoughi - Data Scientist

"Golnaz analyses past data, to identify patterns and trends that will help predict the future."

Golnaz has a BA and an MA in Physics, a PHD in nanoscience and technology and seven years’ experience as research scientist and data scientist. It’s…


John Burke - Digital Insight

"John loves building things that really allow clients to analyse their performance and identify what they can do to improve it."

With almost ten years’ experience gained within the sector, John has a wealth of expertise and a deep-rooted knowledge base covering everything from…

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Anything you’re thinking about? Anything you want to do? We’re here to help.

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