The difference we create
From transforming the approaches of a business unit to bringing new ways of thinking to an entire organisation, we find the patterns beneath your problems and turn that insight into action – creating an impact you can measure, and a difference that lasts.
How we help organisations
We give organisations the clarity and insight they need to change for the better. With up-to-the-minute industry expertise in brand, culture and communications, we help employers and education providers to improve their strategies, enhance their customer experience and supercharge their organisational performance.
Understanding your audiences, markets and organisational performance to recognise what’s important and what needs to change.
Developing experiences, cultures, brands and communications that will engage audiences, open up opportunities and change lives forever.
We are a richly experienced team of experts who work closely with clients to turn visionary ideas into practical, actionable strategies. Empathy. Understanding. Sector knowledge. Loads of experience. Our team of Researchers, Analysts, Creatives and top-class industry experts have got it all.
Ed drives organisational change by embedding collaborative approaches to strategy development and customer-centric cultures.
Jackie is experienced in future talent and early careers marketing. She loves the fact that she’s helping young people to find their way in life.
John builds things that really allow clients to analyse their performance and identify what they can do to improve it.
Vicky loves a problem. In fact, the bigger the challenge, the higher Vicky’s satisfaction levels are, when she solves it.
Jon’s is a passionate believer in the power that shaping and sharing stories has to play in driving organisational change.
Zoli has an expert understanding of the media landscape, including bought and managed digital channels and how these form cohesive, long term media…
Tim is passionate about the power of insight and how it can help institutions define a more strategic approach and gain a deeper understanding.
Aimee asks the difficult questions necessary to gain a true understanding of a challenge and agree achievable goals.
Golnaz analyses past data, to identify patterns and trends that will help predict the future and deliver data-driven, actionable solutions.
Brandon loves to create new data solutions and innovative products, whilst using machine learning pipelines.
Abbie loves the opportunity to help solve a problem and make a difference. Whether it’s a data-driven challenge or a chance to think creatively, she’s…
Adam will quickly get to the heart of an opportunity or problem and develop tailored, sustainable solutions that achieve measurable results.
Nathalie is passionate about driving marketing transformation and devising effective strategies to deliver successful business results.
Nicky completely understands the challenges facing universities and their teams. She is well placed to provide strategic leadership and support.
Tonia has an in-depth understanding of institutional and HE challenges and is a true believer in the power of collaboration.
What we've been up to
Telling stories. Sharing content. Predicting outcomes. And voicing our opinion. We believe our industry is all the richer when knowledge and experience is accessible to all.
Using cold, hard data science to provide warm and meaningful student experiences
Undergraduate recruitment had reduced significantly for two consecutive years at Anglia Ruskin University (ARU). A new approach was needed.
Nice-to-have problems are still problems
Everyone needs a strategy, no matter how strong your brand.
Decoding the complexity: how do you turn insight into actionable marketing outputs?
In marketing, insight is important. Crucial in fact.
Fashioning a culture to be proud of
For almost 150 years N Brown has been helping people look and feel amazing.
What’s it like working with us?
We’re constantly learning, exploring and collaborating with all manner of institutions to help them tackle uniquely individual challenges. Here’s what some of our clients think about the work we do.
“Delivering an excellent customer experience really matters. And we needed a partner to help ensure customers were the central focus of every individual across the University. SMRS took this critical and comprehensive brief and implemented a clear and methodical approach to help us understand our audience, our current position and what we needed to do to make it better for our customers. The team at SMRS have been a pleasure to work with and their leadership, creativity and approach has been invaluable. The findings have already started to make a difference and we’re continuing to work with SMRS to keep advancing our position.”
“Our brand project was a key element of our growth strategy, so we really had to get it right. SMRS have given us a professional brand that not only contains all the necessary foundations and building blocks, but also captures our spirit. It feels absolutely right for who we are and where we’re heading, and it’s giving us the confidence to achieve our goals in a competitive marketplace. Working with SMRS has been, and continues to be, a very positive experience.”
“The outcomes of our work with SMRS on our student journey has helped us to really understand our prospective students and enhance all elements of our student journey from events and activities as a prospective student, through to progression throughout their degree. It’s helped us to prioritise and focus in on what it is that really matters to our students, and how we can best meet their expectations.”
“We’re delighted. The persona work we partnered with SMRS on is already making a huge difference to the way we communicate, and we’re confident of seeing students responding to messages that are much more tailored to them. The project was incredibly complex, but SMRS made the whole process seem simple and clear.”
Get in touch
Anything you’re thinking about? Anything you want to do? We’re here to help.