The difference we create

From transforming the approaches of a business unit to bringing new ways of thinking to an entire organisation, we find the patterns beneath your problems and turn that insight into action – creating an impact you can measure, and a difference that lasts.

Our products and services

We give organisations the clarity and insight they need to change for the better. With up-to-the-minute industry expertise in brand, research and human capital, we help employers and education providers to improve their strategies, enhance their customer experience and supercharge their organisational performance.


Data, research and tech

  • Audience understanding
  • Market sizing and competitor landscape analysis
  • Performance evaluation, analytics and data visualisation
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Strategy, engagement and experience

  • Integrated strategy development
  • Culture and people analytics
  • Portfolio development
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Brand, content and creative

  • Brand definition, development and measurement
  • Content, creative and communications
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Our experts

We are a richly experienced team of experts who work closely with clients to turn visionary ideas into practical, actionable strategies. Empathy. Understanding. Sector knowledge. Loads of experience. Our team of Researchers, Analysts, Creatives and top-class industry experts have got it all.


Ed Layt

Head of Consultancy

Ed drives organisational change by embedding collaborative approaches to strategy development and customer-centric cultures.

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Jackie Grisdale

Youth Marketing Strategist

Jackie is experienced in future talent and early careers marketing. She loves the fact that she’s helping young people to find their way in life.

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Rachel Ditchfield

Lead Researcher

Rachel enjoys exploring new and emerging methodologies. She uses a range of techniques to design tailored, innovative and actionable research for clients.
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John Burke

Digital Insight

John builds things that really allow clients to analyse their performance and identify what they can do to improve it.

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Vicky Green

Client Marketing Consultant

Vicky loves a problem. In fact, the bigger the challenge, the higher Vicky’s satisfaction levels are, when she solves it.

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Jon Windeatt

Brand & Content Consultant

Jon’s is a passionate believer in the power that shaping and sharing stories has to play in driving organisational change.

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Zoltan Ferenczy

Client Channel Strategist

Zoli has an expert understanding of the media landscape, including bought and managed digital channels and how these form cohesive, long term media…

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Tim Landucci

Education Marketing Consultant

Tim is passionate about the power of insight and how it can help institutions define a more strategic approach and gain a deeper understanding.

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Aimee Kleinman

Education Marketing Consultant

Aimee asks the difficult questions necessary to gain a true understanding of a challenge and agree achievable goals.

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Golnaz Sadoughi

Data Scientist

Golnaz analyses past data, to identify patterns and trends that will help predict the future and deliver data-driven, actionable solutions.

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Adam Brown

Associate Consultant

Adam will quickly get to the heart of an opportunity or problem and develop tailored, sustainable solutions that achieve measurable results.

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Nathalie Mortimer

Associate Consultant

Nathalie is passionate about driving marketing transformation and devising effective strategies to deliver successful business results.

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Nicky Chapman

Associate Consultant

Nicky completely understands the challenges facing universities and their teams. She is well placed to provide strategic leadership and support.

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Tonia Galati

Associate Consultant

Tonia has an in-depth understanding of institutional and HE challenges and is a true believer in the power of collaboration.

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What we've been up to

Telling stories. Sharing content. Predicting outcomes. And voicing our opinion. We believe our industry is all the richer when knowledge and experience is accessible to all.

Show me:


Nice-to-have problems are still problems

Everyone needs a strategy, no matter how strong your brand.

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Decoding the complexity: how do you turn insight into actionable marketing outputs?

In marketing, insight is important. Crucial in fact.

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Organisational Network Analysis

The what, why and so what.


Fashioning a culture to be proud of

For almost 150 years N Brown has been helping people look and feel amazing.

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Is your marketing having less impact on your brand than experience?

Oxford Brookes University.

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What’s it like working with us?

We’re constantly learning, exploring and collaborating with all manner of institutions to help them tackle uniquely individual challenges. Here’s what some of our clients think about the work we do.


Suzy Jenner - Director of Marketing & Communications

Oxford Brookes University

“Delivering an excellent customer experience really matters. And we needed a partner to help ensure customers were the central focus of every individual across the University. SMRS took this critical and comprehensive brief and implemented a clear and methodical approach to help us understand our audience, our current position and what we needed to do to make it better for our customers. The team at SMRS have been a pleasure to work with and their leadership, creativity and approach has been invaluable. The findings have already started to make a difference and we’re continuing to work with SMRS to keep advancing our position.”


Leonora Clement - Head, Marketing and Communications

Solent University

“Our brand project was a key element of our growth strategy, so we really had to get it right. SMRS have given us a professional brand that not only contains all the necessary foundations and building blocks, but also captures our spirit. It feels absolutely right for who we are and where we’re heading, and it’s giving us the confidence to achieve our goals in a competitive marketplace. Working with SMRS has been, and continues to be, a very positive experience.”

Get in touch

Anything you’re thinking about? Anything you want to do? We’re here to help.