The difference we create
We believe in the power of education to make a positive difference. And we’re proud to help universities and colleges in the UK and around the world change for the better. We help them enhance the experience they offer students, increase their marketing performance, and live their brands.
Whether it’s through hands-on campaign delivery or high-level strategic thinking, here’s how we could create a measurable impact for you.
With over 20 years’ sector experience and a proven framework, we can create and seamlessly deliver innovative, impactful and effective campaigns.
Combining market-leading research, data and insight, we can make your media work harder – delivering the right messages to your audiences at exactly the right times.
We can track all campaign activity – using our sophisticated SMRS Reporting platform to optimise performance and give you a real-time view of how things are progressing.
Using our unrivalled YWare platform, we can merge and visualise complex data sets, to give you priceless insights into your markets and audiences.
We’ll work with you to define a compelling story, and then our experts will craft it into bold, beautiful messaging and visuals that your audience just can’t ignore.
Exploring all kinds of formats and channels, we can develop striking content to engage and speak to your target audiences, wherever they are.
From insightful social listening to intelligent strategies, we can get greater value, and a bigger impact, from your social activity.
We can work with you to develop, communicate, manage and measure an institutional brand that will set you apart in a crowded market.
From initial awareness to graduation and beyond, we can map and improve the moments that matter throughout your student journey.
We can identify the key groups within your audience, and then use our understanding to shape everything from targeting to retention.
By understanding your current students, we can create a data-informed set of personas that will allow you to more effectively target and engage your next intake.
We can provide market analysis, competitor benchmarking and innovative methodologies – helping you better understand your markets and audiences.
Taking a close look at your institution, we can help you understand how to create more effective teams, improve communication and drive collaboration.
From website and campaign landing-page development to UX audits and conversion rate optimisation, we can take your web presence to the next level.
What we’re up to
Insights. Opinions. Bright ideas and beautiful work. We find and create new things all the time, and we’re happy to share.
A persona(l) approach to education marketing
When it comes to education marketing, blanket advertising may keep some of your audience warm – but in reality, what will stir one prospective student could leave another cold.
Alexa, how do I cut through all the advertising noise?
The goal of maximising presence in your primary market, while also trying to grow in your opportunity markets has always been a constant challenge.
World Wide Warwick
Generating measurable change through strategic online marketing
Making the right connections
Transforming the customer journey for the University of Wolverhampton.
Delivering campaign success for Anglia Ruskin University during 2019 Clearing.
Knowledgeable and not happy until they’ve made a difference, our people make us who we are. They’re great to work with, too.
Before joining us Tim was Director of Business Development and Student Recruitment at Cambridge Judge Business School and prior to that he worked at…
Loves creating impactful ideas that tell stories, push boundaries and make an emotional connection.
Dan provides insight and sector expertise to our University clients, as well as the wider sector, and has been working in Higher Education for 20 years.…
Jon’s been with us for 18 years now. During this time, he’s worked with clients ranging from Russell Group institutions with aspirational competitor…
Loves uncovering the story at the heart of a university, and finding the perfect way to shape and tell it.
With over a decade’s experience working with Universities, supporting them with all recruitment and marketing challenges, Charlotte has a passion…
Vicky joined SMRS in 2019, with over 10 years of experience in client and stakeholder relationship management in the events and marketing industry.…
Chris has been with us for 11 years. With a drive for excellent client service he has extensive experience of partnering with his clients across the…
What’s it like working with us?
We’re constantly learning, exploring and collaborating with all manner of institutions to help them tackle uniquely individual challenges. Here’s what some of our clients think about the work we do.
“The outcomes of our work with SMRS on our student journey has helped us to really understand our prospective students and enhance all elements of our student journey from events and activities as a prospective student, through to progression throughout their degree. It’s helped us to prioritise and focus in on what it is that really matters to our students, and how we can best meet their expectations.”
“Having engaged with a number of different agencies over the years, I can honestly say that they are by far the best agency I have worked with.”
“We’re delighted. The persona work we partnered with SMRS on is already making a huge difference to the way we communicate, and we’re confident of seeing students responding to messages that are much more tailored to them. The project was incredibly complex, but SMRS made the whole process seem simple and clear.”
Anything you’re thinking about? Anything you want to do? We’re here to help.