Education marketing


The difference we create

We believe in the power of education to make a positive difference. And we’re proud to help universities and colleges in the UK and around the world change for the better. We help them enhance the experience they offer students, increase their marketing performance, and live their brands.

Whether it’s through hands-on campaign delivery or high-level strategic thinking, here’s how we could create a measurable impact for you.

Strategic marketing


By setting the right direction

Campaign strategy

With over 20 years’ sector experience and a proven framework, we can create and seamlessly deliver innovative, impactful and effective campaigns.

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By creating cross-channel results

Channel planning and buying

Combining market-leading research, data and insight, we can make your media work harder – delivering the right messages to your audiences at exactly the right times.

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By keeping everything on track

Monitoring campaign performance

We can track all campaign activity – using our sophisticated SMRS Reporting platform to optimise performance and give you a real-time view of how things are progressing.

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By putting you in the picture

Data visualisation and analysis

Using our unrivalled YWare platform, we can merge and visualise complex data sets, to give you priceless insights into your markets and audiences.

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By telling your story beautifully

Creative and messaging

We’ll work with you to define a compelling story, and then our experts will craft it into bold, beautiful messaging and visuals that your audience just can’t ignore.

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By sharing your story far and wide

Content creation

Exploring all kinds of formats and channels, we can develop striking content to engage and speak to your target audiences, wherever they are.

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By making you shine online

Social media

From insightful social listening to intelligent strategies, we can get greater value, and a bigger impact, from your social activity.

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Strategic consultancy


By showing the world who you are


We can work with you to develop, communicate, manage and measure an institutional brand that will set you apart in a crowded market.

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By making your experience unbeatable

Customer experience

From initial awareness to graduation and beyond, we can map and improve the moments that matter throughout your student journey.

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By understanding your audience

Audience segmentation

We can identify the key groups within your audience, and then use our understanding to shape everything from targeting to retention.

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By knowing just who to talk to

Persona development

By understanding your current students, we can create a data-informed set of personas that will allow you to more effectively target and engage your next intake.

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By digging deeper

Research and insight

We can provide market analysis, competitor benchmarking and innovative methodologies – helping you better understand your markets and audiences.

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By helping you work even better

People analytics

Taking a close look at your institution, we can help you understand how to create more effective teams, improve communication and drive collaboration.

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By giving you a site worth seeing

Website development

From website and campaign landing-page development to UX audits and conversion rate optimisation, we can take your web presence to the next level.

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What we’re up to

Insights. Opinions. Bright ideas and beautiful work. We find and create new things all the time, and we’re happy to share.

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Standing out from the crowd

In the past, we’ve worked with Heriot-Watt University on several projects. The main aim for all of these, was to improve their approach to developing their marketing strategy, to help attract, engage and retain their students, and future students.

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Find the who, what, why and how

Edge Hill University like to make their student recruitment marketing as personal as possible. However, they felt that they were lacking the insight to enable them to do this effectively. They acknowledged that every student is different, and is attracted to different things, so individual communications are important.

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Creating an international impact for The College of Europe

The College of Europe was the world’s first institute of postgraduate studies in European affairs, based in the heart of Bruges.

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University of Wolverhampton - video case study

The University of Wolverhampton wanted to understand their students better, and see where and when they could support their students more effectively.


Online Distance Learning

What is the value of the UK online distance learning market? What is the future potential of online learning?

The lockdown university application experience

COVID-19 has had a massive impact on higher education. But how has lockdown affected applying to university?

Our experts

Knowledgeable and not happy until they’ve made a difference, our people make us who we are. They’re great to work with, too.


Tim Landucci

Education Marketing Consultant

Before joining us Tim has held senior marketing and business development roles at the University of Cambridge, Cambridge Judge Business School and London…

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Dan Kevin

Brand & Content Strategist

Loves creating impactful ideas that tell stories, push boundaries and make an emotional connection.


Aimee Kleinman

Education Marketing Consultant

With more than a decade of marketing, comms, and student recruitment experience in higher education, Aimee has a wealth of knowledge of the sector and…

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Dan Beynon

Head of Education

Dan provides insight and sector expertise to our University clients, as well as the wider sector, and has been working in Higher Education for 20 years.…

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Jon Kirk

Lead Client Partner

Jon’s been with us for 18 years now. During this time, he’s worked with clients ranging from Russell Group institutions with aspirational competitor…

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Jon Windeatt

Brand & Content Consultant

Loves uncovering the story at the heart of a university, and finding the perfect way to shape and tell it.


Charlotte Rock

Client Partner

With over a decade’s experience working with Universities, supporting them with all recruitment and marketing challenges, Charlotte has a passion…

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Vicky Irwin

Client Partner

Vicky joined SMRS in 2019, with over 10 years of experience in client and stakeholder relationship management in the events and marketing industry.…

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Chris Woodhouse

Client Partner

Chris has been with us for 11 years. With a drive for excellent client service he has extensive experience of partnering with his clients across the…

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Rachel Ditchfield

Lead Researcher

Rachel enjoys exploring new and emerging methodologies. She uses a range of techniques to design tailored, innovative and actionable research for clients.


John Burke

Digital Insight

John builds things that really allow clients to analyse their performance and identify what they can do to improve it.


Vicky Green

Client Marketing Consultant

Vicky loves a problem. In fact, the bigger the challenge, the higher Vicky’s satisfaction levels are, when she solves it.


Golnaz Sadoughi

Data Scientist

Golnaz analyses past data, to identify patterns and trends that will help predict the future and deliver data-driven, actionable solutions.


Tom Johnson

Digital Strategy

Tom is focused on the future. He looks at the possibilities of driving more strategic efficiencies through Machine Learning and the opportunities that…

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Matt John

Social Media Lead

Having worked in social media since its inception, Matt has a broad knowledge of the power of the social world and the impact it can have for clients…

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What’s it like working with us?

We’re constantly learning, exploring and collaborating with all manner of institutions to help them tackle uniquely individual challenges. Here’s what some of our clients think about the work we do.


Rebecca Hollington – Director of UK Recruitment and Partnerships

University of Wolverhampton  

“The outcomes of our work with SMRS on our student journey has helped us to really understand our prospective students and enhance all elements of our student journey from events and activities as a prospective student, through to progression throughout their degree. It’s helped us to prioritise and focus in on what it is that really matters to our students, and how we can best meet their expectations.”


Rachel Sandison - Vice Principal, External Relations

University of Glasgow 

Having engaged with a number of different agencies over the years, I can honestly say that they are by far the best agency I have worked with.


Dominic Davies - Head of Marketing and Recruitment

City University of London

“We’re delighted. The persona work we partnered with SMRS on is already making a huge difference to the way we communicate, and we’re confident of seeing students responding to messages that are much more tailored to them. The project was incredibly complex, but SMRS made the whole process seem simple and clear.” 


Leonora Clement - Head, Marketing and Communications

Solent University

“Our brand project was a key element of our growth strategy, so we really had to get it right. SMRS have given us a professional brand that not only contains all the necessary foundations and building blocks, but also captures our spirit. It feels absolutely right for who we are and where we’re heading, and it’s giving us the confidence to achieve our goals in a competitive marketplace. Working with SMRS has been, and continues to be, a very positive experience.”


Suzy Jenner - Director of Marketing & Communications

Oxford Brookes University

“Delivering an excellent customer experience really matters. And we needed a partner to help ensure customers were the central focus of every individual across the University. SMRS took this critical and comprehensive brief and implemented a clear and methodical approach to help us understand our audience, our current position and what we needed to do to make it better for our customers. The team at SMRS have been a pleasure to work with and their leadership, creativity and approach has been invaluable. The findings have already started to make a difference and we’re continuing to work with SMRS to keep advancing our position.”

Contact us

Anything you’re thinking about? Anything you want to do? We’re here to help.