Monitoring campaign performance
What we do
We provide end-to-end insights into the effectiveness of individual channels, using our purpose-built dashboard SMRS Reporting. It houses detailed campaign data, representing audience interactions from first click through to application or open day registration, across bought, earned and owned media.
How we do it
We have data to draw upon and analyse which is derived from working with more than 30 universities and measuring hundreds of advertising campaigns across different countries and media channels. Reporting is done in 3 stages:
- Planning: Historic data informs our predicative modelling, so that we can set and meet new performance objectives
- Implementation/Buying: By aggregating media performance data with previous spend, we can predict the likely cost of campaigns in relation to defined metrics – meaning we can align your objectives with the right media at the best price.
- Campaign analysis and optimisation: As your campaigns progress, reporting provides real-time access to campaign metrics, highlighting conversion performance versus target by media, channel, audience, timing, format, creative and messaging. Analysis of these metrics enable us to work with our clients to make informed decisions to improve the campaign.
Who we’ve done it for
We use this data to optimize real-time campaign performance across the entire user journey. This information is then customised to our clients’ individual KPIs.
Anglia Ruskin University didn’t know what 2020 would bring them, but they knew they needed our help to increase their yearly intake. After launching a successful rebrand of the university, it was time for them to create some standout campaigns that showed their new rebrand, and inspired thousands of potential students.
WBS have a clear vision. They aspire to become a world leader in business education, research and engagement. To achieve this they needed to recruit high quality students and raise the profile of the school and it’s various programmes through a fully integrated marketing campaign, that included digital, print, email, business education sites and social media, targeting the UK, EU and the rest of the world.
SMRS has worked with University of the West of England (UWE, Bristol) since 2014 and, with an annual student marketing spend of over £1million, we are heavily involved in helping them both to achieve their growth in numbers to hit key 2020 targets, and grow their reputation regionally and globally in key markets.