What we do
We’ve partnered with dozens of institutions to help them more effectively segment audiences to identify their high propensity to convert these segments. This also enables us to inform targeting, prioritisation, outreach, and retention strategies for you.
How we do it
Driven by data. Inspired by people. We use the most effective research and measurement tools in the industry identify the segments that will work for you. This has been proven to have a direct impact on improving campaign performance and greater ROI. Our work here includes:
- High propensity segmentation
- Retention-focussed segmentation
- WP-focussed segmentation