We are natural explorers

We simplify, explore, predict, solve and change things for the better.

Our experts

Tomorrow’s questions don’t just answer themselves. To provide clarity, you need to embrace complexity. If you want to predict and pre-empt, you have to explore. You have to ask questions, challenge the status quo and be willing to change.

Our purpose is to understand, solve and improve.

To do that, we have a unique composition of expertise in house. Our team contains Data Scientists, PhDs, digital natives and industry experts of every type.


Richard Badley

Head of Innovation

Richard is accountable for the advancement of SMRS’ own product offerings, in the near and distant future. He also consults on client work with…

View Profile

Tom Johnson

Digital Strategy

Tom is focused on the future. He looks at the possibilities of driving more strategic efficiencies through Machine Learning and the opportunities that…

View Profile

John Burke

Digital Insight

John tackles big questions and delivers unprecedented outcomes. From spearheading an industry-leading conversion modelling and data integration system…

View Profile

Golnaz Sadoughi

Data Scientist

Golnaz plays the Goldilocks game. She uses prediction modelling to identify the amount of ad spend that is ‘just right’ and will deliver the highest…

View Profile

Zoltan Ferenczy

Client Channel Strategist

“Alexa, find my audio brand.” Zoli asks tough questions of the media in order to interrogate the science behind ad spend. From the power of micro-influencers…

View Profile

Vicky Green

Client Marketing Consultant

The client briefs that excite me the most are the ones with a challenge that will draw on all areas of my skillset to resolve. The thinking and planning,…

View Profile

What we’re up to

Our work is experimental and fast-changing. We prod. We push. We test. We try.

Show me:


Using data to drive recruitment

Delivering a slick, efficient and people-centered candidate experience has never been more important. As natural explorers, we’re always finding new and innovative ways to help our clients do just that.

Read more

Customer and Candidate Experience

Do you wish you had a better understanding of your audience, your brand, your organisation?


Death of the Cookie. What can you be doing now?

As you will all be aware, third-party cookies are going to be leaving us by the end of 2023, as Chrome follows other browsers with phasing out the widely used tracking technology.

Read more

Research, Insights and Analysis tools

What’s the number one challenge you are facing?

Get in touch

If you have a challenge you need help with, or just a question to ask, let us know and we’ll get right back to you.