We are natural explorers
We simplify, explore, predict, solve and change things for the better.
Tomorrow’s questions don’t just answer themselves. To provide clarity, you need to embrace complexity. If you want to predict and pre-empt, you have to explore. You have to ask questions, challenge the status quo and be willing to change.
Our purpose is to understand, solve and improve.
To do that, we have a unique composition of expertise in house. Our team contains Data Scientists, PhDs, digital natives and industry experts of every type.
Tom is focused on the future. He looks at the possibilities of driving more strategic efficiencies through Machine Learning and the opportunities that…
John tackles big questions and delivers unprecedented outcomes. From spearheading an industry-leading conversion modelling and data integration system…
Golnaz plays the Goldilocks game. She uses prediction modelling to identify the amount of ad spend that is ‘just right’ and will deliver the highest…
“Alexa, find my audio brand.” Zoli asks tough questions of the media in order to interrogate the science behind ad spend. From the power of micro-influencers…
The client briefs that excite me the most are the ones with a challenge that will draw on all areas of my skillset to resolve. The thinking and planning,…
What we’re up to
Our work is experimental and fast-changing. We prod. We push. We test. We try.
What do privacy changes mean for the future of social media?
If you’re keeping up to date with the latest tech news, and the war between Facebook and Apple, it would be easy to slip in to doom and gloom about the future of social media advertising.
TikTok Lead Ads
Lead Ads are not a new format to social media and have been a staple of many marketing campaigns for years.
We’ve been saying this for a long time, but now it’s really time to pay attention
We wrote a blog about the death of demographics a long time ago and now, with the final phase out of advertising cookies due in 2022, it’s really happening.
Organisations are changing
Operating environments are changing at breakneck speed and the last few months have brought this into real focus. But this isn’t a new phenomenon.
Get in touch
If you have a challenge you need help with, or just a question to ask, let us know and we’ll get right back to you.