We understand higher education. We know how complex and increasingly competitive the sector is, and how much it changes. Luckily, we also know how to help institutions stand out.

From research and strategic advice to creative branding and campaign delivery, we can shape your message and get it out to the inspired students you want to engage with – wherever in the world they are.

If you want to see the full range of what we do, just click the button below to make a request. It’ll only take you a minute.

See our services

Our work

Here's a quick snapshot of some of our favourite projects. Some are creative. Some are more strategic. Quite a few of them have won awards. And they’re all here because they worked.

Birmingham City University

Birmingham City University

Birmingham City University plus icon
Liverpool John Moores University

Liverpool John Moores University

Liverpool John Moores University plus icon
Solent University

Solent University

Solent University plus icon
City, University of London

City, University of London

City, University of London plus icon
Birkbeck University of London

Birkbeck University of London

Birkbeck University of London plus icon
University of Glasgow

University of Glasgow

University of Glasgow plus icon

Having engaged with a number of different agencies over the years, I can honestly say that they are by far the best agency I have worked with

DIRECTOR, MARKETING, RECRUITMENT & INTERNATIONAL OFFICE - UNIVERSITY OF GLASGOW

Key people

Our experts come from a mix of agency and education sector backgrounds, and they'd all be happy to talk to you. Here’s who to contact.

 

Dan Beynon

Head of Education

Cricketing titan and education know-it-all, Dan is one of the most connected people in this sector. He’s worked with universities all around the world, and provides his considerable expertise to all our education clients.

Ed Layt

Education Marketing Strategist

What Ed doesn’t know about education isn’t worth knowing. He spent ten years as Head of Marketing at a university before he joined us, and draws on this sector experience to tackle our clients’ most challenging problems.

People first
experts a
close second

What we are doing

Planning strategies or writing research reports. Coming up with creative or running workshops. Or simply getting out there and mixing. We’re always up to something in the education sector.

We all need to understand more about online learning - here’s how we’re going to help make this happen for UKHE

By Aimee Kleinman

29th June 2020

Online learning has grown so much over the last decade.

Read More...

CASE Universities Marketing Forum – there’s no going back now

By Dan Beynon

25th June 2020

This morning was the 13th CASE Universities Marketing Forum weekly teleconference.

Read More...

Giving Anglia Ruskin University's campaign a whole new purpose

By Jon Kirk

3rd June 2020

The recent pandemic has seen a lot of changes in the Higher Education sector.

Read More...

Virtual Open Days

By Aimee Kleinman & Tim Landucci

7th May 2020

​Over the past few years, we’ve seen universities delivering virtual events to support various stages of student decision making from enquiry to enrolment.

Read More...

​A year of change. A year of opportunity

By Dan Beynon

15th January 2020

The team at SMRS are looking forward to seeing you in 2020 and discussing it all.

Read More...

Happy Clients

We're proud of the work we do. But we’re prouder of what our clients think of it.

  • "We're delighted. The persona work we partnered with SMRS on is already making a huge difference to the way we communicate, and we're confident of seeing students responding to messages that are much more tailored to them. The project was incredibly complex, but SMRS made the whole process seem simple and clear."

    Dominic Davis, Head of Marketing and Recruitment, City, University of London

  • “Our brand project was a key element of our growth strategy, so we really had to get it right. SMRS have given us a professional brand that not only contains all the necessary foundations and building blocks, but also captures our spirit. It feels absolutely right for who we are and where we’re heading, and it’s giving us the confidence to achieve our goals in a competitive marketplace. Working with SMRS has been, and continues to be, a very positive experience.”

    Leonora Clement, Head of Marketing and Digital, Solent University

  • “We had a clear objective to better understand our audiences. SMRS’s Insight tools enabled us to understand where our audiences are, who they are, and how best to communicate with them. The insight was fantastic – it has increased our knowledge of our audiences, focused our recruitment activity, and assisted with our future strategic focus.”

    Karen Richardson, Head of Student Recruitment and Admissions, Bishop Grosseteste University

  • "I have followed with interest the Revisions & Decisions research project delivered by SMRS for a number of years. It has been a great resource to illustrate the views and behaviours of students on the applicant journey to senior staff within the University."

    Bob Cozens, Director of Marketing, Admissions, Recruitment and Communications, University of Bedfordshire

  • "The rapidly changing and increasingly competitive nature of the young UK undergraduate market presents new challenges to marketing and recruitment teams on a weekly basis. SMRS has provided valuable insight which has enabled a better targeted, more effective approach to our activity."

    Chris Watts, Director of Marketing, York St John University

  • "SMRS act as an informal sounding board and critical friend to the team at all times. They are an incredibly professional and passionate agency who have helped to revolutionise the University's media buying and have significantly enhanced our ability to manage, monitor and evaluate campaigns effectively. Having engaged with a number of different agencies over the years, I can honestly say that they are by far the best agency I have worked with."

    Rachel Sandison, Director, Marketing, Recruitment & International Office, University of Glasgow

  • "Birkbeck have worked with SMRS for over ten years. Their understanding of Birkbeck, of the sector and of the fast changing advertising and media buying environment means that they are a crucial part of the our success in student recruitment."

    Jonah Duffin, Director of External Relations, Birkbeck, University of London

Let's talk

Anything you want to know more about? Got a question? Just ask it here, and Dan or Ed will get back to you as soon as they can.

where to find us

Manchester


  • Express networks 2
  • 3 george leigh street
  • manchester m4 6bd
  • 0161 200 1444

London


  • 5th Floor
  • 6 - 7 St Cross Street
  • London EC1N 8UA
  • 020 7421 3350

drop us a line

There's always something going on at SMRS worth hearing about. We'd love to keep you in the loop about things like our take on the latest developments in employer, education and youth marketing, our new products and services, and forthcoming masterclasses. You have our word that we'll take excellent care of your personal details, and certainly won't be selling them to other companies.

Just let us know if you're happy for us to email you, by picking one of these options.

We’ve packed all our services and case studies into a handy SMRS Toolkit. If you’d like to have a look at all the many things we could help you with, just fill out the form below and we’ll send you a link right away.

Fill in your details

There's always something going on at SMRS worth hearing about. We'd love to keep you in the loop about things like our take on the latest developments in employer, education and youth marketing, our new products and services, and forthcoming masterclasses. You have our word that we'll take excellent care of your personal details, and certainly won't be selling them to other companies.

Just let us know if you're happy for us to email you, by picking one of these options.