"We're delighted. The persona work we partnered with SMRS on is already making a huge difference to the way we communicate, and we're confident of seeing students responding to messages that are much more tailored to them. The project was incredibly complex, but SMRS made the whole process seem simple and clear."

Dominic Davis, Head of Marketing and Recruitment, City, University of London

“Our brand project was a key element of our growth strategy, so we really had to get it right. SMRS have given us a professional brand that not only contains all the necessary foundations and building blocks, but also captures our spirit. It feels absolutely right for who we are and where we’re heading, and it’s giving us the confidence to achieve our goals in a competitive marketplace. Working with SMRS has been, and continues to be, a very positive experience.”

Leonora Clement, Head of Marketing and Digital, Solent University

“We had a clear objective to better understand our audiences. SMRS’s Insight tools enabled us to understand where our audiences are, who they are, and how best to communicate with them. The insight was fantastic – it has increased our knowledge of our audiences, focused our recruitment activity, and assisted with our future strategic focus.”

Karen Richardson, Head of Student Recruitment and Admissions, Bishop Grosseteste University

"I have followed with interest the Revisions & Decisions research project delivered by SMRS for a number of years. It has been a great resource to illustrate the views and behaviours of students on the applicant journey to senior staff within the University."

Bob Cozens, Director of Marketing, Admissions, Recruitment and Communications, University of Bedfordshire

"The rapidly changing and increasingly competitive nature of the young UK undergraduate market presents new challenges to marketing and recruitment teams on a weekly basis. SMRS has provided valuable insight which has enabled a better targeted, more effective approach to our activity."

Chris Watts, Director of Marketing, York St John University

"SMRS act as an informal sounding board and critical friend to the team at all times. They are an incredibly professional and passionate agency who have helped to revolutionise the University's media buying and have significantly enhanced our ability to manage, monitor and evaluate campaigns effectively. Having engaged with a number of different agencies over the years, I can honestly say that they are by far the best agency I have worked with."

Rachel Sandison, Director, Marketing, Recruitment & International Office, University of Glasgow

"Birkbeck have worked with SMRS for over ten years. Their understanding of Birkbeck, of the sector and of the fast changing advertising and media buying environment means that they are a crucial part of the our success in student recruitment."

Jonah Duffin, Director of External Relations, Birkbeck, University of London