Youth Marketing

We come at marketing to Graduates, Apprentices and School Leavers from a whole new direction. Youth Marketing combines our expertise and experience at education and employer marketing, to give you the biggest of big pictures. Through unique market insights and precise brand and attraction strategies, inspiring creativity and delivery you can trust - when it comes to finding your future talent, we never do things by halves.

We do

We will help you reach and engage the generational talent we understand so well.

Whether you’re driven by how many or how different, by commercial efficiency or by cultural change, our Youth Marketing approach will enhance the future talent performance of your organisation.

Employer brand and EVP development

Audience insight

Events and experiences


Targeted attraction campaigns

Channel planning, media buying and measurement

Online & social presence development

Referral, ambassador & alumni programmes


we know


Youth Market insight
Made better

‘Where?’ is the biggest question in youth marketing. Where are your future graduates and apprentices? Where do they plan to go next? And where do you need to be, to engage with them?

YWare – our market-leading insight tool – knows all the answers. It can help you identify which universities, colleges or schools you need to focus on, to find the skills and people you’re looking for.

By giving your engagement real focus, it makes everything more effective and more efficient.

Find out more

Our work

Here’s a quick snapshot of some of our favourite work. There are projects here for all sorts of clients.



Deloitte plus icon
Balfour Beatty

Balfour Beatty

Balfour Beatty plus icon


ICAEW plus icon


Unlocked plus icon
Teach First

Teach First

Teach First plus icon
Kerry Foods

Kerry Foods

Kerry Foods plus icon

Our people

Half expert, half extremely nice to talk to – that’s our Youth Marketing team. Here are a couple of them.


Richard Badley

Head of Innovation

The man with a whole load of digital plans, data and diagrams. Richard combines these things with a broad sector knowledge to come up with new ideas on a daily basis.

Sarah Sturgess

Agency Director

Sarah’s SMRS through and through, having joined us way back in 1999. She plays a huge role in developing our business and our culture. And she still (somehow) finds the time to work closely with many of our clients.

What we are doing

Planning strategies or writing research reports. Coming up with creative or running workshops. Or simply getting out there and mixing. We’re always up to something in the employer sector.

Navigating the new narrative


25th February 2019

Understanding young people’s media consumption habits.


Demographics are dead. It's time to pay attention to intent

By Richard Badley

22nd February 2019

Like most agencies, SMRS run a lot of workshops for our clients. One of the hot topics at the moment - intent led strategy and planning.


Gen Z, technology and what this means for education and employer marketeers

By Chris Le'Cand-Harwood

31st January 2019

​Is someone defined by their generation tag? No, but you can’t help be influenced by the environment you grow up in.


ICAEW can count on us to make a difference

By Adam Moore (ICAEW)

24th January 2019

​We have been working with the ICAEW for just over six months; more than enough time for us to make a huge impact on the business according to our guest blogger.


Live to work or work to leave?

By Mike Hoffman

6th September 2018

​Last week, two news stories coincided with delicious serendipity, like lemon and meringue, to create a slice of modern working life.


Let's talk

If you have something you need help with, or just have a question you want to ask, get in touch. Sarah will get back to you as soon as she can.

where to find us


  • Express networks 2
  • 3 george leigh street
  • manchester m4 6bd
  • 0161 200 1444


  • 5th Floor
  • 6 - 7 St Cross Street
  • London EC1N 8UA
  • 020 7421 3350

drop us a line

There's always something going on at SMRS worth hearing about. We'd love to keep you in the loop about things like our take on the latest developments in employer and education marketing, our new products and services, and forthcoming masterclasses. You have our word that we'll take excellent care of your personal details, and certainly won't be selling them to other companies.

Just let us know if you're happy for us to email you, by picking one of these options.

Happy Clients

We're proud of the work we do. But we're prouder of what our clients think of it.

  • "We love how SMRS push boundaries and encourage us to think differently. They understand the challenges of getting buy-in from internal stakeholders and provide the support we need to make decisions based on audience insight. Giving us ideas with a solid foundation helps us overcome any uncertainty and deliver campaigns that stand out, whilst staying true to our brand and core values."

    Adam Moore, Student Recruitment Marketing Manager, ICAEW

  • “SMRS has a fantastic understanding of recruitment marketing and the graduate market in particular. This is driven by a genuine intellectual curiosity. They understand how a rigorous grip of data and evaluation can constantly improve campaigns to get the best possible impact and value for money. They have definitely helped us refine our campaigns and hone in on the best channels for our target audiences.”

    Sarah Pearson, External Relations Director, Unlocked Graduates

  • "Frontline engaged with SMRS to deliver a short online campaign during the application window. It extended our reach to target audiences and we appreciated the quick launch of the campaign, the mapping of views into our ATS and the presentation of the results. The team were extremely efficient in set up and provided helpful guidance and tracking along the way to maximise the impact.​"

    Katie Purser, Recruitment Director, Frontline

  • "SMRS's approach, service levels and deliverables on our 2016 graduate campaign were fantastic. They provided a cross-channel solution that was not only high impact but also incredibly innovative due to their programmatic activation and strategy. The live reporting tool and support provided throughout enabled absolute clarity around our ROI and conversions - and ultimately the activity greatly contributed not only to​ our recruitment targets but also our brand impact and recall within this cycle."

    Jo Denye, Attraction Marketing Manager, Teach First

  • “I have this huge sense of pride working for this business. So being able to have a platform to share that pride, is a hugely powerful thing. I’m really grateful to SMRS for helping us do that, so thank you.”

    Eunice Clements-Tweedie, Director of Talent, Kerry Foods