A very urgent delivery for Yodel – from employer brand to shiny new site
By Gemma Wildgoose
Four years and counting. That’s how long we’ve been an integral link in the millions-of-parcels-a-year Yodel delivery network. From strategy to digital to creative to insight to delivery, our experts have been helping to oil the thousands of wheels it takes to recruit almost 6,000 driver hires a year. Well, in just three months, in fact. It’s a mammoth task. And not without its challenges:
Employed, self-employed, ex-military, vastly under-represented female HGV Drivers – there are a lot of different factors, and dare we say it, drivers, that motivate each audience.
Drivers could be self-employed or employed, which makes promoting opportunities equally a legal minefield.
Yodel have to compete nationwide with some big names in distribution. We needed to give them a uniquely compelling voice in a crowded market.
A perfect package
For 2018, successfully recruiting 3,500 drivers was just the start. We also needed to develop an employee value proposition, new employer brand, careers site, toolkit, image bank and video content. Also in under three months.
Combining our expertise, vast client knowledge and insight into Yodel’s audiences, we did it all. And crafted a uniquely Yodel brand that armed them for one of their toughest years yet. We developed engaging video content, a new asset toolkit, and an easy-to-use careers site that offered the same rich experience across mobile, tablet and desktop.
At SMRS, we all take genuine pride in being able to deliver for Yodel (who, let’s face it, are delivery experts). Because we really care about our work. And we love a challenge, especially when the outcome is already doing great things for our client.