24th Sep 19 - 27th Sep 19
The 31st Annual EAIE Conference and Exhibition in Helsinki, Finland will take place from 24–27 September 2019 at the Messukeskus Expo and Convention Centre. The 2019 conference theme is 'encompassing all voices'.
This year we're going to run the session about "Digital brand campaigns: how to plan, deliver, optimise and track brand campaigns in multiple international markets".
A combination of a clear institutional message around brand and reputation, and the development of effective, insight-led, digital strategies enables a university to enjoy global impact and engagement. During this session delegates will hear from senior marketing leaders as they share their experiences, successes and challenges. There will be information on market understanding, campaign planning and delivery, along with some of the key tools and processes that will ensure success.
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