Social Recruitment: It’s only getting bigger
It hovers in our pockets, waits at our finger tips, and no matter who you are, almost everyone you want to talk to is on it. Social media has become such an ingrained way of life that most of us don’t even know we’re doing it. Got a couple of minutes to spare? Out comes the smartphone. And if you’re clever with it, you can make sure your audience spends those two minutes with you.
Social media offers employers and their audience a huge opportunity to connect and get to know each other. Employers can learn about their audience like never before with in-depth, powerful analytics, whilst its’ audience can gain a perspective on a company as an employer and a workplace. From tone of voice, employees’ stories, the culture and the values, social media is a powerful vehicle in personifying an employer brand. With 62% of candidates feeling more positive about an employer after seeing them respond on social platforms - it really does affect perceptions. (Source: Glassdoor) And there’s no sign of social slowing down. Nearly all companies (92% in fact) use social in their recruitment (Source: PCrecriter). As mobile connections get faster, so is the response to your brand online. Impact is wider, channels are becoming more sophisticated, and targeting is increasingly refined – reaching audiences old and new.
We consider Facebook, Instagram, LinkedIn and Twitter as the most important social networks for employers, because that’s where jobseekers are most likely to be, and they allow you to share your content in formats that engage your audience. And the potential goes beyond the building and promoting of your culture; it can also bring direct result in hires, largely thanks to Linkedin. The “World’s Largest Professional Network” is used by recruiters to attract active candidates and connect with passive ones, and has become a vital source in many recruitment marketing strategies. In fact, 73% of employers successfully hired a candidate through social media, and almost half have seen their candidate pools increase since adopting social media. (Source: PCrecriter)
Millennials, in particular, are driving this shift in social recruitment, because they’re in tune with social in a significant way. For any company keen on pushing their early careers recruitment, they need to understand the importance of their social presence, and invest in devising a strategy.
To boost your employer brand, and find the right candidates through social media, every company must develop its own unique strategy. Here at SMRS we work with our clients to outline their vision, mission and specific objectives. Crucially, we help to achieve them by identifying the who, what, why, when and how of their social media presence.
Social media is the future of the candidate search, and with some impressive stats to back it up, being left behind is no longer an option. If you’re looking to get smart with your social media recruitment, why not get in touch with us.