City & County Healthcare: An extraordinary, everyday website.

City & County Healthcare Group (CCH) are the UK’s largest provider of community-based home and social care services. Since 2009, they’ve steadily grown their business through acquisition and pride themselves on providing high-quality care that enables people with a wide variety of care needs to live independently at home.  

...was to build, as part of our Employer Brand (EB) project, a fresh careers site to act as a consistent platform and career destination for the 30+ Operating Companies that form part of their Group. Previously, each operating company had had their own individual careers site. This new one would celebrate the values, purpose and motivation they all share as part of CCH.  

• have clear and intuitive navigation 
• clearly communicate the reality of a career with CCH 
• make job search and application simple
• streamline the application process
• enable candidates to deselect themselves. 

We created a video for the Homepage. Filmed in a real care home, with people’s consent, it showed how the reality of life at CCH, how people make an extraordinary difference to their clients’ lives every day and all the reasons that make a career here so special. This was supported by a suite of bespoke photography ‘heroing’ the Extraordinary, everyday people at CCH throughout the site.  

We used multiple ATS API’s to create the illusion that applications are completed on one site. Refined job searches by postcode, distance and keyword. Positioned highly visible ‘Apply’ buttons throughout. And built-in candidate screening questions to create a ‘filter’ at application stage. 

It now houses all of the 30+ Operating Company’s brands. And has helped to raise the profile of CCH and achieve real Employer Brand consistency and stand out in a very competitive market.