At SMRS, we think bigger to do better.
The world doesn’t need more noise. It needs communications that move people and inspire action. We help organisations across the globe turn strategy into results, attracting the right students, engaging the right talent and converting interest into real-world outcomes. From the first click to the final decision, we create communications that drive performance. Because when you hit the right combination of audience, message and platform, the impact is tangible and measurable.
What we do:
We plan and place
The right message only works if it reaches the right people, wherever they are in the world. We design smart media strategies that cut through the noise and connect you to the audiences who matter in the spaces they actually spend time. Then we keep testing, learning and optimising to make sure your investment delivers lasting results.
Our services
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Global Talent Attraction
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Education Media Services
We uncover insight
Every powerful message starts with understanding. Through data, market insight and behavioural research, we dig deep into what drives your audiences, so we understand their needs, motivations and choices and make sure every communication hits home.
Our services
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Propensity Modelling
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Labour Market Insights
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Student Market Insights
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Market, Competitor and Audience Research
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Syndicated Research
We consult with purpose
Strategy only means something if it delivers outcomes. We help you diagnose the challenges holding your audiences back, then design practical marketing strategies that remove barriers, improve conversion and accelerate growth.
Our services
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Marketing Strategy
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Personas
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Portfolio Review
We create content that sticks
From storytelling to scroll-stopping design, we bring your message to life with creativity and clarity. Whether it’s print, social, film or animation, we create content that gets noticed, inspires action and stays with people for longer.
Our services
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Content Strategy and Creation
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Social Media Strategy & Activation
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Creative Testing
We build lasting connections
Great communication keeps the conversation going. We create seamless digital and human experiences that engage people across the entire journey, from candidate to colleague, and beyond.
Our services
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Internal Communications
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Careers sites & Learning Platforms
We track and tune
Great communication keeps the conversation going. We create seamless digital and human experiences that engage people across the entire journey, from candidate to colleague, and beyond.
Our services
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Collata
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Candidate360
“Every day, we make organisations around the world better places to work, learn and belong.”
Who we work with:
What they say about us:
Matt Robshaw
People Experience Lead, Somerset Bridge Group
“The team were great to work with, developed a strong understanding of our needs, and delivered a clearly presented and actionable audit that has helped us refresh our corporate brand to better reflect our culture, with the confidence of knowing what it takes to stand out and attract the talent we need as we continue to grow.”
Amy Farrington
Head of Employer Branding & Talent Attraction, PepsiCo Europe
“SMRS are a perfect blend of strategic thinkers, creatives and roll-up-your-sleeves type individuals who are keen to get to know your business and support you in achieving your goals. ”
Meet our comms experts:
Jayne Hughes
A skilled communicator and project lead, Jayne brings a vast amount of knowledge and experience, delivering communications solutions across the full talent lifecycle.
Jon Kirk
Jon has over 20 years’ experience in developing successful student marketing strategies, helping universities communicate more effectively with their audiences.
What we think
From award-winning brands to organisation-changing insight, we do all kinds of powerful work.
Our other core services
Every day, we make organisations around the world better places to work, learn and belong.
