At SMRS, we think bigger to do better.
We help organisations lead with confidence and communicate in a way people actually feel. Our teams shape identities that reflect your culture. Not just with headlines and visuals, but in how people experience you every day.
Whether you’re building a brand from the ground up or evolving one that already exists, we’ll help you express who you are in a way that turns values into behaviour, purpose into momentum and reputation into real engagement.
We create brands that inspire belief, attract the right people and build lasting connections with the audiences who matter most, from prospective students and future hires to customers, partners and communities.
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We consult and create
We cut through assumptions, listen to the people who live your brand every day and use research to get to the heart of what makes you unique. From competitive positioning and audience insight to clarity around your culture, values and reputation, we turn noise into clear direction. And it all leads to a brand that guides decisions, sharpens priorities and sets you up to succeed.
We shape stories
We combine data, research and creative thinking to build brands that perform at their best. Whether it’s high-level narratives or carefully-targeted propositions, we craft communications that raise awareness, drive engagement and improve retention across every stage of the journey.
We inspire
Your brand isn’t what you say about yourself. It’s how people experience you. We uncover the stories that already exist in your organisation and transform them into brand experiences – websites, content, campaign - that feel human, authentic and compelling. Because when people feel connected to the organisation they’re part of, they don’t simply ‘promote’ your brand. They live it, share it and bring others with them.
We measure
Strong brands never stand still. We track how your brand shows up in behaviour, sentiment and performance across every touchpoint. We look at what drives engagement, what blocks growth and what accelerates performance. Then we refine, iterate and optimise so your brand becomes more effective over time.
Who we work with:
What they say about us:
Matt Robshaw
People Experience Lead, Somerset Bridge Group
“The team were great to work with, developed a strong understanding of our needs, and delivered a clearly presented and actionable audit that has helped us refresh our corporate brand to better reflect our culture, with the confidence of knowing what it takes to stand out and attract the talent we need as we continue to grow.”
Amy Farrington
Head of Employer Branding & Talent Attraction, PepsiCo Europe
“SMRS are a perfect blend of strategic thinkers, creatives and roll-up-your-sleeves type individuals who are keen to get to know your business and support you in achieving your goals. ”
Pamela Flynn
Chief People Officer
Manchester Metropolitan University
We knew we had a fabulous story to tell about Manchester Met but in a particularly crowded recruitment market, we needed to tell our story better. That’s where SMRS came in. SMRS were quick to hit the ground running - immersing themselves in our work, our community, and our culture. They developed something that truly encapsulates what it’s like to work at the University, highlighting why people should join, and stay. We’re really excited to see just how much of an impact this will have on ‘what’ we do at the University, and ‘how’ we do it.
Meet our brand experts:
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Sarah Sturgess
As our Agency Director, Sarah has shaped SMRS into the organisation it is today - and has helped employers around the world create better environments for their people.
Aimee Kleinman
As our Marketing Consultant, Aimee specialises in helping organisations develop their brand positioning, with over 15 years’ experience in the Higher Education sector.
What we think
From award-winning brands to organisation-changing insight, we do all kinds of powerful work.
