Case Studies
Related Webinar
US Talent landscape insight series.
US employers face a number of challenges when it comes to attracting talent.
This includes an ageing population, a significant skills deficit across key sectors and job roles (low and high-skilled), AI and technology changing both specific job roles and how the full talent lifecycle is managed, and a backlash against DEI initiatives. And add to this, meeting demands from prospective talent for work-life balance and robust mental health and wellbeing support.
Our series of reports highlights potential solutions to overcome these challenges – to continue to deliver positive change and improve performance - with a focus on:
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How to measure and optimise your employer brand to ensure it remains engaging and effective when it comes to attracting and retaining the talent you need.
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Closing the experience gap by leveraging your early careers recruitment and development strategy.
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Strategies to ensure your inclusion initiatives remain on track when adverse political winds are prompting derailments within even the largest of organisations. Coming soon!
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How you can nurture a culture that prioritises wellbeing and collaboration to get the best from your teams and maximise engagement and retention.
We’d love to chat with you about how we can help you face these challenges.
Want to keep reading?
Download all reportsRelated articles & whitepapers
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The biggest risk isn't what AI says about you. It's assuming it'll tell the story you want it to tell.
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Why Brand is high on the agenda for US Universities and Colleges
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Posting more is not a social strategy.
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The Zero-Click Advantage: Optimising Business School Websites in the Era of AI Overviews
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If social media becomes less important, what fills the gap?
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FlatGPT – why AI is in danger of taking the heart out of research.
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Other webinars
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Lost in Transformation
Explore how AI, workplace narratives and change communication shape employee trust, engagement and employer brand perception with SMRS.
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The GEO shift: Employer brand visibility in the age of AI
Discover how Generative Engine Optimisation (GEO) is transforming employer brand visibility in AI search, shaping candidate perceptions and career decisions.
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In person events
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CASE Europe Annual Conference
Meet SMRS at CASE Europe Annual Conference 2026 and explore how higher education institutions can measure brand strength and turn strategy into meaningful outcomes.
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2026 AMA Symposium for the Marketing of Higher Education
Join SMRS at the 2026 AMA Symposium for Higher Education to explore brand, recruitment and engagement strategies shaping the sector's future.
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