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The GEO shift: Employer brand visibility in the age of AI

16 / 09 / 2026

Zoom Webinar (Online)
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On demand
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AI search is already changing how candidates discover and assess potential employers. Before they visit a careers site, many are asking AI about culture, flexibility, career progression, leadership and reputation. The answers they receive can shape perceptions long before an application begins.

In this on-demand session, Tom Johnson and James Coyle from SMRS joined Domenico Mansi from Semrush to explore how AI-powered search is influencing candidate decision-making and transforming employer visibility.

Together, they unpack how AI tools compare organisations, synthesise information from multiple sources and determine which employers are recommended.You'll gain practical insight into the questions candidates are asking, how AI is representing employer brands today and why traditional search visibility is no longer enough. The session also introduces Generative Engine Optimisation (GEO) and explores what organisations can do to strengthen their credibility and presence in AI-generated results.

 

On demand

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