AI search is reshaping how candidates discover and evaluate employers.
The question is - are you part of that journey yet?
Today, candidates are asking AI about culture, flexibility, career progression, leadership and reputation before they ever visit a careers site. AI tools can compare employers, synthesise information from multiple sources and present a single answer. Meaning visibility is no longer just about search rankings, it's about whether your organisation is understood, trusted and recommended.
Led by Tom Johnson and James Coyle of SMRS and Domenico Mansi from Semrush. This session combines expertise in AI-powered search and employer brand strategy. To help organisations understand how AI is influencing candidate decisions and what that means for talent attraction. Offering key insight into how employer brands can move beyond chasing clicks and start building meaningful visibility in AI-driven search through Generative Engine Optimisation (GEO).
Focusing on practical application, we'll explore the questions candidates are asking, how AI is representing employers today, and the steps organisations can take to strengthen their visibility, credibility and recommendation in AI-generated results.
Because its no longer just about being found. It's about ensuring that when future employees ask AI where they should work, your organisation is part of the answer.
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