In a sector facing intensified competition, recruitment volatility and growing pressure to demonstrate return on investment, understanding what drives institutional choice has never been more important. The CASE Europe Annual Conference 2026 brings together advancement, marketing and communications professionals to explore the ideas, challenges and opportunities shaping higher education today.
On the Wednesday of the conference, you can join the session, “From Strategy to Strength: Making Brand Measurable”. Bringing together perspectives from the University of Reading, Imperial Business School and SMRS, the discussion will explore how universities can move from being seen, to understood, to chosen, and how brand strength can be measured through awareness, differentiation and selection.
Representing SMRS, Aimee Kleinman, Education Marketing Consultant, will share insights drawn from our experience helping institutions translate brand strategy into meaningful outcomes. As a culture, brand and communications business, we believe strong brands are not just reputational assets but something organisations can actively shape, strengthen and measure over time.
If you’re attending the conference, make time to join the session and continue the conversation afterwards. Aimee Kleinman will be around throughout the event and would be delighted to discuss brand strategy, measurement and what it takes to build stronger connections with the audiences that matter most.
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