Higher education marketers are under growing pressure to deliver stronger results with fewer resources, while standing out in an increasingly competitive landscape. The 2026 AMA Symposium for the Marketing of Higher Education brings together sector professionals to explore the ideas, strategies and innovations shaping the future of student recruitment, engagement and institutional reputation.
As universities and colleges continue to rethink how they communicate their value, the conversation around brand has never been more important. Drawing on themes explored by Ed Layt in his recent reflections on the state of higher education marketing, the event provides a valuable opportunity to challenge assumptions, share learning and uncover what’s working across the sector.
Representing SMRS, a culture, brand and communications business, Ed Layt and Richard Badley will be attending to talk about practical ways institutions can achieve more while working with less. Whether you're exploring brand strategy, audience engagement, recruitment marketing or the role of technology in improving outcomes, they’ll be happy to share perspectives from across the higher education sector.
If you’re attending the symposium, take the opportunity to connect with Ed and Richard. They’d love to hear about the challenges you’re navigating and discuss how institutions can think bigger and do better in a changing higher education landscape.
