Culture doesn’t live in a document. It lives in your people.
We don’t just diagnose organisational culture - we improve it. As a culture consultancy, we drive culture change through bold ideas, playful thinking and immersive experiences. We help organisations bring their values, behaviours and purpose to life in ways people actually want to get involved with, boosting employee engagement in the process.
We diagnose
Using data, human insight and storytelling, we reveal the behaviours and beliefs shaping your organisational culture today. And uncover what’s getting in the way of collaboration, connection and progress.
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We design
Together, we translate the culture change you need into something clear and actionable, creating pathways for connection, collaboration and belief. This isn’t just about reports or presentations. It’s about creating shared direction, identity and impact.
We inspire
We turn your strategy into joyful, lived experiences that shape and inspire your systems, teams and leaders. Not a one-off. Not a poster on the wall. This is workplace culture you can see, feel and get behind every day.
We measure
Your organisational culture never stands still. We keep our finger on the pulse, measure what’s working, learn from what’s not and adapt the story as your people and organisation evolve.
Who we work with:
What they say about us:
Madlen Krembel
Head of Global Talent Attraction, Recruiting & Early Careers
“Working with SMRS was a game-changer. Their in-depth analysis of our target audience was evident in the creative conceptual ideas they brought to the table. What stood out for us was not just their creativity, but how well they captured the essence of our company. It wasn’t a typical agency collaboration – it felt more like great teamwork. We weren’t just clients, but partners refining and fine-tuning ideas together. We crafted a messaging framework that hit the mark – empowering young individuals to shape the future of energy. These messages resonate perfectly with RWE’s employer brand. The result definitely met our expectations, and the campaign effectively positions us as an employer of choice for Early Careers talent – thanks to the pragmatic approach of SMRS, who developed a customised and non-standard solution together with us!”
Amy Farrington
Head of Employer Branding & Talent Attraction, PepsiCo Europe
“SMRS are a perfect blend of strategic thinkers, creatives and roll-up-your-sleeves type individuals who are keen to get to know your business and support you in achieving your goals. ”
Meet our culture experts:
Richard Badley
With over 20 years of experience, Richard loves using data to tackle organisational challenges and measure employee engagement - he developed our Organisation Network Analysis framework to do just that.
Hafsa Aziz
Hafsa has been consulting organisations for over 8 years in culture change, strategy and people development.
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What we think
From award-winning brands to organisation-changing insight, we do all kinds of powerful work.
