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Culture Change Influencers Programme

Identify and empower the people who can change your culture for good

This is a structured way to take your people on a journey of change with you. People-led, inclusive and efficient, it equips trusted individuals to lead the way - modelling new ways of working, building momentum, and translating the change vision into everyday behaviours.

What is a Culture Change Influencers Programme and why is it important?

Who sets the tone in your organisation? We help you understand the relationships across your organisation, identify the influencers of your culture, and extend their impact across the organisation to further your culture journey.

By identifying your key cultural influencers, you can direct your efforts and resources to the most influential people, increasing the impact of cultural change for everyone in your organisation.

What is a Culture Change Influencers Programme and why is it important?

Who sets the tone in your organisation? We help you understand the relationships across your organisation, identify the influencers of your culture, and extend their impact across the organisation to further your culture journey.

By identifying your key cultural influencers, you can direct your efforts and resources to the most influential people, increasing the impact of cultural change for everyone in your organisation.

The benefits of a Culture Change Influencers Programme

  • Aligned and effective communication from influential colleagues
  • Collective ownership of change, with peer-to-peer persuasion
  • More people actively engaged in the change journey
  • An actionable plan for activation and engagement

Our approach:

Your influencers already exist in your business. We help you identify, train and support them to maximise their impact and help embed the culture you desire. 

Explore the steps we take below.

Step one
Understanding who your top influencers are

We’ll run an Organisational Network Analysis to identify your most well-connected people. We tap into any ambassador and ERG communities, too.

Step two

Training your influencers

We’ll work with you to develop these people to be culture influencers.

Step three
Culture Influence Toolkits

We'll equip your influencers with the assets, advice, guidance and communication tools they need to have an impact

Step four
Keeping them engaged

We'll keep the programme alive with ongoing support and engagement strategies.

Recent Culture Change Influencer projects:

An employer brand that sparks
imaginations for the LEGO Group.

The LEGO Group were reshaping their Talent Acquisition team and they wanted to form closer connections with business functions and explore clever ways to deliver even more.

They needed their story to be shared with everyone else in the organisation so that everyone knew it was changing for the better and what it meant for them and their working relationship.

We involved the Talent Acquisition team to define the promise they were going to deliver.

  • We uncovered their story

  • their vision

  • and their team character

The result was a team aligned around a shared narrative, energised by a clear sense of purpose and equipped with a story they could confidently tell.

“Workplace culture isn’t a slide deck - it’s how people feel, behave and belong. And we give a damn about getting that right.”

Meet our culture experts:

Richard Badley

Richard Badley

With over 20 years of experience, Richard loves using data to tackle organisational challenges and measure employee engagement - he developed our Organisation Network Analysis framework to do just that.

Hafsa Aziz

Hafsa Aziz

Hafsa has been consulting organisations for over 8 years in culture change, strategy and people development.

 

Abbie Leonti

Abbie Leonti

With more than two decades in digital advertising and communications, Abbie has seen firsthand how powerful the right culture can be. She is driven by the belief that inclusion and strong cultural foundations enable teams and organisations to truly thrive.

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