Welcome to SMRS

We work with organisations in all markets and regions to create change that grows value. Our culture and brand expertise breaks down barriers and opens doors to a more sustainable performance. And we design campaigns and create communications that includes and inspires people to make some of the biggest decisions in their lives.

Our Mission is to change organisations for the better.


Where we make organisations stronger by tackling the culture and people-communication challenges that really matter.


Where we help institutions succeed by engaging the right people, making the right choices and communicating their true characters.


Where we help organisations find their future talent, and help young people find their way.


Where we explore, predict and analyse the challenges ahead, and then find the right way forward.


Where we work closely with clients to develop visionary ideas and turn them into practical strategies they can act on.


What we’re up to at the moment

Insights. Opinions. Bright ideas and beautiful work. We find and create new things all the time, and we’re happy to share.

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A Culture that Connects

Hafsa Aziz, Culture Consultant, SMRS

The challenge currently for organisations debating the choices of on-site working, flexible working, hybrid working, or the jazzy Agile Working. The challenge is to allow for people to enjoy the flexibility that suits their personal needs while continuing to function as an organisation that works together…

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Employee Advocacy & Ambassadors: What’s the difference and why should you care?

Zach Hughes, Employer Brand Manager, SMRS

There’s always a lot of chatter within the employer branding space about creating employee ambassadors and doing more to provide a platform for people to talk openly about their employers and their experiences of work, but…

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SMRS & Student Minds

Jon Kirk, Lead Client Partner (Education), SMRS 

Discover the pressing concerns faced by today’s students as evidenced by recent research. Financial instability, mental health, and making friends are among the top worries for prospective university students. Learn how SMRS supports Student Minds, the UK’s mental health charity for students…

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What does the future online MBA look like? Reflections from GMAC’s Annual Conference

Tim Landucci, Business School Marketing consultant, SMRS

I was primarily at GMAC to deliver a session on the future of the online MBA. This is our latest syndicated research study looking at 18 global business schools, and I presented some of the initial findings. I was delighted to be joined by my colleague Aimee Kleinman, Jason Lawrence…

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How organisational culture is influenced by connections

Beyond the immediate corporate environment, corporate culture also significantly impacts wider society. The ethics and behaviours that are ingrained within a company’s culture often dictate how it interacts with its stakeholders, including customers, suppliers, shareholders, and the broader community. 

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Ambassadors for your Employer Branding

No one knows more about what it’s like to work at your organisation than your people. Empower your colleagues to share their voices. Ready to unlock your organisation’s untapped potential? Reach out to us today and discover how we can help you take your social advocacy to the next level!


Shaping the Future Online MBA

Tim Landucci, Business School Marketing Consultant, SMRS

The online learning market has grown exponentially in recent years. Now very much established in the market, emerging trends are beginning to take hold of the global online learning landscape. AR and VR are being more widely integrated into online programmes to bring scenarios to life through simulations and virtual experiences. Gamification is starting to be used to not only enhance engagement with learning, but also to provide personalised experience and m-learning (mobile) is being optimised to improve the UX for students accessing online learning from mobile.

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Portfolio review and strategy: the road to success in Higher Education

Ed Layt, Head of Consultancy, SMRS

Over the last 2 years, we’ve worked with a number of HE providers to review and develop new portfolio and curriculum strategies that are market informed and skills led. From Teesside University, BCU and the University of Wolverhampton to the University of the Highlands and Islands, we’ve been presented with a range of objectives and challenges to overcome by enhancing competitive positioning, improving portfolio governance and evolving product offerings to better meet current and future demands.

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Catching the eye of your future apprentice

Apprentice week is lurking around the corner. Competition is fierce. And if you’ve got an apprentice programme, you’re probably wondering how do you catch the eye of your kind of future colleagues.


We asked our brand and content team to share the things they bear in mind (and think you should bear in mind too) when creating a quality apprentice campaign. Here’s what they said.

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Get in touch

Anything you’re thinking about? Anything you want to do? We’re here to help.