Change communication rarely stays exactly as it started. Every message is interpreted, shared and reshaped along the way, raising an important question: does transformation become clearer or more dangerous as it travels? Join this webinar to explore how workplace narratives influence trust, understanding and employer brand perception.
Led by Hafsa and Abbie, this session builds on our interactive workshop at the Global Employer Brand Exchange in Madrid. Together, they’ll examine the connection between AI, organisational change and employee trust, drawing on fresh insights from our research into The Transformation Trust Gap.
You’ll discover why communication can strengthen confidence in times of change or widen the gap between leadership intent and employee experience. The discussion will combine research findings with practical guidance to help you navigate transformation more successfully and build belief in the messages that matter.
As a culture, brand and communications business, SMRS helps organisations connect culture, brand and communications to create meaningful change and stronger engagement. Join the conversation, challenge assumptions and leave with ideas you can apply to your own transformation journey.
Book your space
