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Employer Brand Tune

Understand and improve your employer brand’s performance

What is Employer Brand Tune and why is it important?

The impact of an employer brand can be notoriously difficult to track. Employer Brand Tune makes it easy. We measure how it’s being received across the entire talent lifecycle, from awareness and attraction to retention and growth. The result is tailored dashboards that give you the data you need to evidence the impact and ROI your employer brand is achieving.

 

What is Employer Brand Tune and why is it important?

The impact of an employer brand can be notoriously difficult to track. Employer Brand Tune makes it easy. We measure how it’s being received across the entire talent lifecycle, from awareness and attraction to retention and growth. The result is tailored dashboards that give you the data you need to evidence the impact and ROI your employer brand is achieving.

 

The benefits of Employer Brand Tune

  • Insight into your brand health - understand how your EVP and supporting pillars at the heart of your employer brand are being received
  • A clear and shared picture of your desired culture
  • Actionable insights - identify opportunities to improve your employer brand and the way it’s communicated
  • Smarter goal-setting - benchmark against competitors and set ambitious yet achievable KPIs

Our approach:

Every organisation has different goals and ambitions, so the metrics we measure for you will vary based on what’s important to you. Typically, when we measure the effectiveness of employer brands, we focus on the ‘big five’; appeal, authenticity, distinctiveness, attractiveness and advocacy.

Explore the steps we take below.

Step one

Understanding the metrics that matter to you

We’ll discuss what you want to measure, what data and insight you have, and what you need. We’ll also talk about how you want it visualised.

 

Step two

Discovering what people think

We’ll target key audiences, develop surveys and ask the right questions to find out how your employer brand resonates with your colleagues and candidates. We’ll also include things like social listening, Glassdoor scores and competitor research.

 

Step three

Building your customised dashboard

We’ll then create a data dashboard tailored to your needs. Accessible 24/7, this dashboard will give you an at-a-glance view, while allowing you to segment by demographic, location, line of business and career stage.

Step four

Bringing the data to life

We’ll visualise your data in a way that will help you, your team and your key stakeholders get the details they really need to see. It’ll be fully branded, too.

Step five

Acting on the insights

We’ll work with you to interpret the insights, set benchmarks, fine-tune your EVP and re-run the research to track performance over the long term.

“Your Brand isn't just a logo - it’s how people experience you every single day. And we give a damn about getting that right.”

Meet our EB Tune experts:

Sarah Sturgess

Sarah Sturgess

As our Chair & Managing Director, Sarah has shaped SMRS into the organisation it is today - and has helped employers around the world create better environments for their people.

Jayne Hughes

Jayne Hughes

With 25 years in the employer marketing industry, Jayne leads across all areas of the agency’s portfolio bringing vast amounts of knowledge and experience in employer brand, culture or talent attraction.

 

Charlotte Peacock

Charlotte Peacock

With over seven years’ experience in Talent Attraction and employer branding, Charlotte partners with clients to deliver Employer Brand projects from initial concept to activation.

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