A new type of master's

At a glance

In-depth market knowledge

A first-of-its-kind master's

Shaping a marketing strategy
Cranfield School of Management was launching a new master's programme
It was the first of its kind in the UK — a fully-stackable, online Business & Management master's. It was completely flexible, providing students with the opportunity to take short units, modules or the full degree.

We developed a go-to-market strategy
We helped CSoM develop a robust Sales & Marketing strategy, which included:
- Positioning and value proposition
- UX review and digital infrastructure assessment
- Digital marketing plan
- Media campaign
- Alumni engagement plan
- Platform and provider assessment.

We took a research-led approach
We assessed CSoM’s current position and the wider competitor landscape, all of which helped us to shape the positioning and messaging for the new programme. We then validated this through interviews and focus groups with alumni, as well as larger scale surveys.

We’re continuing to share our knowledge
We pride ourselves in building long-standing relationships with clients. For CSoM, that means continuing to provide consultative input to help their team test, refine and optimise their Sales & Marketing strategy.
