What it is

A university’s brand and reputation are its lifeblood. They can increase growth, engagement and applications. But they can also reduce them. So, how do students feel about yours? Or stakeholders? Or influencers? It’s tricky to gauge so many perceptions. It’s hard to change them too. But it's essential. And something we’ve done for all kinds of institutions. 

How it works

Combining quantitative and qualitative research with social performance metrics, we uncover what people think about you, why they think that and what can be done to shift things. We analyse the opinions of everyone from staff and current and prospective students to employers, funders and policymakers. We use these to evidence exactly how your institution is perceived – both now and as opinions change.

We provide bespoke reports full of facts, findings and recommendations. They’ll provide high-impact insight into your brand health and how to improve it.

Understand everything from how well-known your strengths are and how willing people are to recommend you, to how engaged they are in your marketing/content.

Help with refocusing and shaping your marketing and comms plans, tactics and messages to address misconceptions and strengthen your brand.

Our measurement can reveal unexplored potential and where perceptions are being influenced. It can also identify and increase access to further income sources.  

We can benchmark you against competitors, match common perceptions against how you want to be thought of and set KPIs.  

We can identify major issues affecting your reputation that need urgent attention, and measure changes in perception over time.