Put your people at the heart of your employer brand.
What it is
Your people are the heart of your employer brand. Let’s make them the voice too. Ambassadors are a valuable way to share your employer brand story in a fresh, relevant and authentic way.
How it works
We identify and engage ambassadors at any stage of your employer brand journey. We can create communities for them to connect and equip them with the tools they need to share their stories in a way that brings your employer brand to life. We can also help you shape an Employee Referral Programme which directly connects you to warm candidates with the attitude and ambition you’re looking for.
The difference it makes
A trusted message
Research shows that people are four times more likely to trust an employee’s story than a corporate message.
A diverse perspective
Using voices from across your organisations enables you to share a diverse range of people and experiences.
Reach new audiences
When ambassadors share their stories on their own channels, it helps your employer brand reach new, untapped audiences.
Keep it fresh
Ambassadors are a great way to keep your employer brand content fresh, helping your message feel relevant and authentic.
Talk to one of our experts
We can help you create an ambassador programme that takes your employer brand to the next level. Get in touch at sarah.sturgess@smrs.co.uk to get the conversation started.
