Measuring and tuning your employer brand matters. Over time, you change, your KPI’s change and the world changes. Your employer brand makes a difference at every stage of the talent lifecycle. We can measure this impact throughout, from awareness and attraction to retention and growth so that you can keep track of how it’s being received and where it could be improved. 

Every organisation has different goals and ambitions, so the metrics we measure are customised to meet your needs. Combining quantitative and qualitative research, adding social listening/ambassador engagement insight, competitor search analysis and Glassdoor/Indeed scores, we’ll measure your employer brand at each part of the candidate and colleague journey. 

We’ll uncover what potential and current candidates, and current employees think about you through analysing their opinions. We’ll use this insight to evidence exactly how the perception of your employer brand shifts over the talent lifecycle, and over time.  

We provide bespoke reports and easy access dashboards, where we analyse your results against your objectives. They’ll provide high-impact insight into your brand health, picking out trends, achievements and areas of opportunity. 

Understand everything from how your EVP and supporting pillars at the heart of your employer brand are being received, identifying where there are opportunities to refine and evolve them to truly reflect the organisation you are.  

Help with refocusing and shaping your marketing and comms plans, tactics and messages to address misconceptions and strengthen your brand. 

Our measurement can reveal unexplored potential, where perceptions are being influenced and identify opportunities for you capitalise on. It can also help you identify how willing your people are to recommend you as an employer.