What it is

An employer brand is what people think and feel about you as a place to work. You have one already. It’s your DNA. The challenge is to define and share it in a way that means something to the people you have and those you’d like to join you – whilst truly reflecting your organisation and what it stands for. It’s competitive out there. A strong employer brand can attract, engage, keep and motivate the right people.  

How it works

It uncovers the day to day reality within an organisation and aligns this with the aspirations leaders have for future success. Working collaboratively, we use our six-step process to get right to the heart of who you are and who you aim to become:  

• Talk: We discuss your challenges, needs and objectives.  

• Dig: We analyse your employees’ experiences, external perceptions and competitors. 

• Develop: We shape your EVP and the story we need to tell.  

• Express: We bring it all to life with words, images, video and content.  

• Share: Across the candidate and colleague lifecycle and through employee referral programmes.  

• Tune: We track and enhance its performance and impact.   

Organisations that prioritise employer branding are 250% more likely to rate their talent acquisition efforts as highly effective.  

Organisations with a defined EVP are 93% more likely to financially outperform industry peers. Employers with a strong employer brand also see a 43% decrease in cost per hire and 40% decrease in new hires leaving within six months.  

An authentic, credible, consistent and compelling employer brand can help you show the world what you’re all about.  

Changing or staying in a job is huge. We can make a persuasive and reassuring case for choosing you and create emotional connections. 

An employer brand can cut through the noise – presenting your story, proposition and personality in a way that’ll be heard and engaged with.  

When people are inspired about where you’re heading and how they’ll help make it happen, your entire working culture can move in a positive direction, too.  

Sources: Glassdoor, LinkedIn, CEB, Career Builder, Gallup, Harvard Business Review, Edelman Trust Barometer, Willis Towers Watson 2022.