Sharing your journey to inspire and unite people

What it is
Your strategic narrative is the compelling story of your legacy, current impact and future ambitions. It tells the world what you’ve become as an organisation, what you do, why you do it, where you’re going and what makes you, ‘you’. It also inspires your people with everything they’re a part of.

How it works
We start with how you began and what defines you today. Then we uncover what makes you unique. Conversations with leaders will light the path ahead, while colleague focus groups and surveys will paint a picture of day-to-day life. We then create a strategic narrative that combines our findings with your mission, vision, purpose, values and behaviours.

The difference it makes
A unifying purpose
Your people need a purpose to work towards. 63% of employees are more likely to stay with a company that has a strong purpose*.

A shared vision

Inspiring and authentic values
Values underpinned by a strategic narrative provide clarity to your people for what is expected of them. Employees are seven times more likely to engage in their work when they feel aligned with company values.

Behaviours and competencies

An authentic employer brand

Speak to our culture experts