Sharing your journey to inspire and unite people

What it is

Your strategic narrative is the compelling story of your legacy, current impact and future ambitions. It tells the world what you’ve become as an organisation, what you do, why you do it, where you’re going and what makes you, ‘you’. It also inspires your people with everything they’re a part of.

How it works

We start with how you began and what defines you today. Then we uncover what makes you unique. Conversations with leaders will light the path ahead, while colleague focus groups and surveys will paint a picture of day-to-day life. We then create a strategic narrative that combines our findings with your mission, vision, purpose, values and behaviours.

The difference it makes

A unifying purpose

Your people need a purpose to work towards. 63% of employees are more likely to stay with a company that has a strong purpose*.

A shared vision

When your people feel part of a vision, they’re more likely to own it and accomplish it. We can give you the tools and creative assets you need to tell your story.

Inspiring and authentic values

Values underpinned by a strategic narrative provide clarity to your people for what is expected of them. Employees are seven times more likely to engage in their work when they feel aligned with company values.

Behaviours and competencies

Values translated into behaviours and competencies make it much easier for your people to understand how to show up to perform, grow and achieve in their roles. It defines what good looks like.

An authentic employer brand

Everything that went into developing your strategic narrative can be used as a strong starting point for an employer brand.

Speak to our culture experts

We can help you find and tell your story and inspire your people to share your vision. To find out more about what that could look like for your organisation, get in touch with hafsa.aziz@smrs.co.uk or richard.badley@smrs.co.uk.

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