Making a home for Taylor Wimpey's employer brand

We did the groundwork. 

We dug deeper into Taylor Wimpey to discover what people really thought about their careers and culture. We held interviews with leaders, ran team focus groups, surveyed 160 recent candidates and analysed what the competition was up to. We left no stone unturned.

We began to build.

Our research uncovered a place that is:

- Home to a welcome community.

- Home to work that matters.

- Home to your future.

Together, these attributes form the foundation stones of Taylor Wimpey’s new employer brand. They sum up the experience of working there and speak to candidates and colleagues about all the incredible reasons to join and stay.

It’s an invitation to: Make a home at Taylor Wimpey

It was an inviting structure

The big idea at the heart of their employer brand, ties everything together. It’s a warm, welcoming invitation designed to inspire great storytelling and remind everyone why they’re part of this dynamic, diverse community. It encapsulates what Taylor Wimpey’s employer brand stands for and the offer they’re making to both candidates and colleagues.

We created real curb appeal

Like any home, Taylor Wimpey’s employer brand needed to have its own personality and individual style. So, we created a warm, consistent visual style, that blended illustration with people photography. And we put everything into a set of brand guidelines that provided the tools Taylor Wimpey needed to construct communications for colleagues and candidates. It enabled them to share the real story of life at Taylor Wimpey and celebrate the huge range of opportunities they offer, beyond what people typically expect.

The impact

An employer brand that turns heads and challenges expectations.

That celebrates the breadth of opportunity at Taylor Wimpey.

And that gives their people the tools to share what “home” really means.