UL Solutions - Helping a safety science leader turn employees into brand champions.

Inspiring the next generation was central to our challenge.

UL Solutions needed a bold employer brand to reach the next generation of talent and empower every employee, no matter where they were based, to become a proud advocate of their organisation.

We had to:

• appeal to gen Z talent (potentially unfamiliar with safety science)
• represent their diverse, global culture
• empower employees as brand champions.

It was about more than a new logo or slogan. It was about showing the incredible people who help make the world a safer place.

We had a strong starting point.

UL Solutions already had a big idea and a bold vision that put people at the center of everything, literally: At the center of safety is you.

Their new employer brand revolved around a personal "circle of potential". It was a powerful concept, but they needed a partner to help refine it and bring it to life across every touchpoint.

We launched the employer brand with a bang.  

We partnered with UL Solutions to help them launch their new employer brand internally and externally across three strategic workstreams.

Internal communications was a focal point.

We developed assets to help share their new employer brand through company-wide newsletters, CEO-led communications, the intranet and a HR Town Hall. We also put together workshops to embed the employer brand within their Talent Acquisition teams and provided them with a full suite of tools, including comprehensive employer brand guidelines.

Employees were at the heart of everything.

Next, we turned employees into storytellers by creating social-ready milestones for staff to share and celebrate, LinkedIn graphics that helped employees tell their unique stories and branded LinkedIn banners for all employees to show their UL Solutions pride.