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Brand Development

Build a brand people recognise, remember and trust

 

 

What is Brand Development, and why is it important?

Brand Development turns strategy into a consistent, recognisable expression of who you are and what you stand for. It focuses on creating and strengthening distinctive brand assets that help audiences identify, recall and choose you.

Whether building on an existing brand strategy or establishing foundations from scratch, we ensure your brand shows up confidently and coherently wherever it’s encountered.

What is Brand Development, and why is it important?

Brand Development turns strategy into a consistent, recognisable expression of who you are and what you stand for. It focuses on creating and strengthening distinctive brand assets that help audiences identify, recall and choose you.

Whether building on an existing brand strategy or establishing foundations from scratch, we ensure your brand shows up confidently and coherently wherever it’s encountered.

The benefits of Brand Development

  • Stronger recognition - build and reinforce distinctive assets that make your brand easy to recognise
  • Clear, consistent expression - visual identity, tone of voice and messaging that all work together
  • Confidence for your teams - practical frameworks that remove guesswork and inconsistency
  • Greater impact - repeated, recognisable use that strengthens understanding over time
  • Controlled evolution - the ability to adapt expression without losing what makes you distinctive

Our approach:

We build brands that are usable and effective at scale. If you have a brand strategy already, we’ll go straight into development. If you don’t, we’ll start with discovery – making sure the expression of your brand is purposeful, recognisable and grounded in a clear understanding of the story your brand needs to tell. 

Explore the steps we take below.

Step one

Talk

We’ll clarify objectives, audiences and priorities, ensuring a shared understanding of what the brand needs to achieve and where consistency matters most.

 

Step two

Dig

We’ll assess existing visual identity, tone of voice, messaging and asset use across channels. We’ll highlight what is working, what is inconsistent, and which elements are most recognisable to audiences.

 

Step three

Develop

This is where we translate strategy and insight into the building blocks of your brand. From visual identity and brand assets to messaging frameworks and tone of voice, we’ll create a coherent system that can be applied repeatedly and confidently.

Step four

Express

We’ll develop creative routes, applications and examples that demonstrate how the brand should show up across key touchpoints, ensuring consistency without uniformity.

Step five

Share

Creating brand guidelines, templates and tools, supported by workshops, we’ll help your team apply the brand consistently across and beyond your organisation.

Step six

Tune

We’ll support refinement, governance and ongoing evolution –helping you protect what makes the brand recognisable while allowing it to adapt as priorities and audiences change.

Recent Brand Development projects:

Developing brand and long-term positioning in the market for the University of Liverpool

Liverpool was the first civic university to open its doors in 1881. But was this founding spirit of improving society – better health, education and economy in Liverpool – was still a motivator today?

We shaped an original brand that:

  • celebrated the University of Liverpool's heritage

  • looked into the future

  • uncovered the essence of a redbrick University.

“Your Brand isn't just a logo - it’s how people experience you every single day. And we give a damn about getting that right.”

 

Meet our culture experts:

Ed Layt

Ed Layt

Leading a team of 15 consultants and strategists, Ed has a deep understanding of both the challenges of the education marketplace as well as the realities of working within an institution. With over 18 years of education experience, he’s delivered marketing consultancy projects with more than 100 further and higher education institutions.

 

Vicky Conroy

Vicky Conroy

 As a consultancy and Insight Lead, Vicky leads our team of 15 consultants and strategists with expertise in areas including marketing, brand, creative, market research and data science. As a Higher Education specialise, Vicky delivers and implements effective and innovative strategic solutions to overcome marketing and recruitment challenges for our university clients. 

Aimee Kleinman

Aimee Kleinman

Aimee has more than 15 years' marketing, communications and student recruitment experience in Higher Education, having previously worked for a number of universities leading the development of UK and international recruitment strategies. As a Lead Marketing Consultant, her areas of expertise are brand positioning and international recruitment strategy.

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