From telling stories to stopping scrolls, create content that sticks
What is Content Strategy & Creation, and why is it important?
In a world full of noise, the challenge isn't just being seen – it’s being remembered. And whether you are looking to engage prospective students or attract hard-to-find talent, we can make you unforgettable.
Combining data-driven strategy with award-winning creativity, we can help you tell authentic stories that bring your organisation to life. From the first click to the final decision, we craft and share content that turns interest into action.
What is Content Strategy & Creation, and why is it important?
In a world full of noise, the challenge isn't just being seen – it’s being remembered. And whether you are looking to engage prospective students or attract hard-to-find talent, we can make you unforgettable.
Combining data-driven strategy with award-winning creativity, we can help you tell authentic stories that bring your organisation to life. From the first click to the final decision, we craft and share content that turns interest into action.
The benefits
Authenticity. We turn the real-life experiences into human-centric content that builds trust and belonging.
Multi-channel activation. From TikTok-first campaigns to long-form thought leadership series, we tailor our creative to where your audience spends time.
Strategic consistency. We turn your Value Proposition into a living, breathing part of every communication.
Performance-led creative. By testing and learning, we ensure that your content is both effective and attention-grabbing.
Our approach:
Building on a deep understanding of talent and student lifecycles, we make sure every piece of content serves a specific purpose in the journey. Here’s how.
Step one
Talk
We’ll discuss your content needs, your audiences and the channels and formats you use. We’ll also meet key stakeholders to agree on timelines and costs.
Step two
Dig
We’ll get a deep understanding of your key audiences, using everything from focus groups and surveys to interviews and market-sector analysis.
Step three
Develop
Next, we’ll build the foundations of your content strategy – translating your value proposition into a content series that enriches every key touchpoint on the journey.
Step four
Express
Here’s where we start to bring your story to life creatively across your chosen formats. in a way that stops the scroll and influences actions.
Step five
Share
Our production team will create all the assets you need to activate your campaign.
Step six
Tune
Once your content is live, we’ll measure and optimise its impact – building on what’s working well and taking every opportunity for improvement.
As our Chair & Managing Director, Sarah has shaped SMRS into the organisation it is today - and has helped employers around the world create better environments for their people.
Jayne Hughes
With 25 years in the employer marketing industry, Jayne leads across all areas of the agency's portfolio bringing vast amounts of knowledge and experience in employer brand, culture or talent attraction.
Jon Windeatt
As our lead Brand Strategist, Jon brings his creativity and natural story-telling ability to bear when developing employer brands, engaging and persuasive content and communications on behalf of our clients.
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