Culture doesn’t live in a document. It lives in your people.
We don’t just diagnose organisational culture - we improve it. As a culture consultancy, we drive culture change through bold ideas, playful thinking and immersive experiences. We help organisations bring their values, behaviours and purpose to life in ways people actually want to get involved with, boosting employee engagement in the process.
We diagnose
Using data, human insight and storytelling, we reveal the behaviours and beliefs shaping your organisational culture today. And uncover what’s getting in the way of collaboration, connection and progress.
Our services
Culture diagnostics
Culture influencer mapping
Culture journey roadmap
We design
Together, we translate the culture change you need into something clear and actionable, creating pathways for connection, collaboration and belief. This isn’t just about reports or presentations. It’s about creating shared direction, identity and impact.
Our services
Strategic narrative
Vision and values development
Behaviour frameworks
We inspire
We turn your strategy into joyful, lived experiences that shape and inspire your systems, teams and leaders. Not a one-off. Not a poster on the wall. This is workplace culture you can see, feel and get behind every day.
Our services
Culture comms and storytelling
Leadership and team development
Playbooks and toolkits
We measure
Your organisational culture never stands still. We keep our finger on the pulse, measure what’s working, learn from what’s not and adapt the story as your people and organisation evolve.
Our services
Pulse checks and surveys
Real-time measurement and dashboards
Consultancy and culture sprints
Who we work with:
What they say about us:
Global Employer Brand & Talent Attraction Lead, The LEGO Group
“How would I describe SMRS in three words? Partnership, because we wouldn’t be able to do it without them. Energetic, and like our brand, the guys are fun as well.”
Matt Robshaw
People Experience Lead, Somerset Bridge Group
“The team were great to work with, developed a strong understanding of our needs, and delivered a clearly presented and actionable audit that has helped us refresh our corporate brand to better reflect our culture, with the confidence of knowing what it takes to stand out and attract the talent we need as we continue to grow.”
Amy Farrington
Head of Employer Branding & Talent Attraction, PepsiCo Europe
“SMRS are a perfect blend of strategic thinkers, creatives and roll-up-your-sleeves type individuals who are keen to get to know your business and support you in achieving your goals. ”
Meet our culture experts:
Richard Badley
With over 20 years of experience, Richard loves using data to tackle organisational challenges and measure employee engagement - he developed our Organisation Network Analysis framework to do just that.
Hafsa Aziz
Hafsa has been consulting organisations for over 8 years in culture change, strategy and people development.
What we think
From award-winning brands to organisation-changing insight, we do all kinds of powerful work.
