Define, develop and share your unique employer brand identity
What is Employer Brand and EVP Development and why is it important?
In a competitive recruitment market, telling a powerful, distinctive and consistent employer-brand story can make all the difference. It gives future colleagues a reason to choose you over the competition, and it inspires your current people to stay and grow with you.
If you don’t have a defined EVP and employer brand, you need them. If you do, there’s every chance they would benefit from a refresh. Either way, our experts are here and ready to help you tell the world what working for you really means.
What is Employer Brand and EVP Development and why is it important?
In a competitive recruitment market, telling a powerful, distinctive and consistent employer-brand story can make all the difference. It gives future colleagues a reason to choose you over the competition, and it inspires your current people to stay and grow with you.
If you don’t have a defined EVP and employer brand, you need them. If you do, there’s every chance they would benefit from a refresh. Either way, our experts are here and ready to help you tell the world what working for you really means.
The benefits of EVP and Employer Brand Development
Better attraction - a clear proposition will turn the heads of the people you want, and help filter out the people you don’t
Increased retention - inspire your current team with the story they’re part of
Financial impact - a compelling employer brand can reduce recruitment costs and increase ROI
Differentiation - show candidates why you’re unique and why they should join
Cultural change - employer brands can unite and inspire – bringing people together on a shared journey
Our approach:
Whatever your requirements, starting point, size, budget or timeframe, we’ll introduce you to our Six Step Process. It ensures that you end up with a creative, authentic and distinctive brand – based on insight, created with care and delivered with intelligence. And you can expect communication and collaboration right from the first step.
Explore the steps we take below.
Step one
Talk
Getting the key people together, we’ll discuss your goals, where you are at the moment and where you need to be. We’ll talk about competitors, perceptions, external audiences and internal culture, and agree on timescales and teams.
Step two
Dig
We’ll get under the skin of who you are, what people think of you and who you compete with. From surveys and focus groups to competitor audits and interviews, we’ll unearth everything we need to know to shape your brand.
Step three
Develop
We’ll then create a clear picture of what you stand for and offer. It’s where our findings are turned into the building blocks of your brand - things like a strategic narrative, EVP proposition, brand attributes and audience personas.
Step four
Express
Once we know what you should be saying, we’ll work out how to say it in a way that’s both meaningful and attention-grabbing for internal and external audiences. We explore creative themes, imagery and colour, language and messaging.
Step five
Share
Here’s where we get your message to the right people inside and outside your organisation. This could include anything from launch events and workshops to training and toolkits.
Step six
Tune
Monitoring and measuring your brand, we’ll see how it’s being received and where it could be improved, to make sure it keeps connecting with people in the right way. Pulse surveys, online tracking and focus groups will reveal a clear picture of the impact you’re making.
Recent Brand Management projects:
An employer brand that sparks imaginations for the LEGO Group.
Despite being a global brand, the LEGO Group is a mystery as an employer. Not enough people know:
how big and global the LEGO Group is
what kind of career development is possible there
the diversity of roles they recruit for
what their culture is actually like
It was time to show the culture, people and near-endless opportunities behind the bricks.
How we developed an employer brand that got to the heart of Fidelity International
Fidelity had clear aims for their employer brand:
increase their ability to attract and retain talent in key markets around the world
continue working towards being a truly great place to work
support the business’s wider growth
further deliver on their purpose of building better financial futures
and most importantly, to capture and convey their culture, which had always been felt but never defined
With Feel Fidelity, we’ve shared how their people feel about a whole range of aspects of life at Fidelity.
Combing deep research and creative thinking to craft a highly polished employer brand for Pandora
Pandora is a leading jewellery business with locations around the world. After serious growth, new leadership and a clear vision, they had big ambitions and needed an employer brand that could communicate it all globally, bring their people together and give them a strong story to share with candidates and employees.
We made something beautiful. And now, No matter what their role or where they work, Pandorians can ‘Craft The Incredible’.
“Your Brand isn't just a logo - it’s how people experience you every single day. And we give a damn about getting that right.”
As our Chair & Managing Director, Sarah has shaped SMRS into the organisation it is today - and has helped employers around the world create better environments for their people.
Jayne Hughes
With 25 years in the employer marketing industry, Jayne leads across all areas of the agency's portfolio bringing vast amounts of knowledge and experience in employer brand, culture or talent attraction.
Jon Windeatt
As our lead Brand Strategist, Jon brings his creativity and natural story-telling ability to bear when developing employer brands, engaging and persuasive content and communications on behalf of our clients.
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