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Great Place To Work - Employer Branding Summit

20 / 11 / 2025

Windmill QTR, Dublin, D02 F206

Attending
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Event details

20 / 11 / 2025
Windmill QTR, Dublin, D02 F206
Join Kwame Asare, Global Employer Brand & Talent Attraction Manager at The LEGO Group, and Charlotte Peacock, Client Partner at SMRS, as they take us inside the evolution of the LEGO Group’s Employer Brand journey. Discover how they launched and refreshed the ‘Just Imagine’ employer brand, developing it from the inside out with colleague voices at the centre. The session will explore how they built tailored Target Value Propositions to reach key talent audiences and ensured their brand reflects the true colleague experience. Expect insights on aligning culture with communication, embedding authenticity through ambassadors, and creating a brand that continues to evolve—just like the people behind it.
Presenter
Charlotte Peacock
Employer Client Partner

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