-1.png "Lauren Morrell")
Understanding how the recruitment landscape has shifted is only half the battle; knowing how to respond is what drives enrollment. While we’ll highlight examples from the U.S. market, these trends are impacting institutions globally.
In this session, AdCellerant and SMRS move beyond industry trends to show exactly what leading U.S. institutions are doing differently to win. We break down a proven data, audience, and measurement framework to help you connect high-level strategy to measurable outcomes.
Through a featured case study, you will see this framework in action and learn how a modern media approach translates directly into enrolment growth. Walk away with a clear roadmap to stop guessing and start tracking the metrics that move the needle for your institution.
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The evolution of recruitment. How student behaviour, media, and competition have changed.
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Proven strategies. How leading institutions are successfully adapting their media approach.
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Measuring success. Moving beyond platform metrics to full-funnel performance.
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Real-world application.
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A deep dive into a case study connecting strategy to enrolment outcomes.
Walk away with a clear, actionable framework you can apply immediately.
In collaboration with:
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