-1.png "Lauren Morrell")
Understanding how the recruitment landscape has shifted is only half the battle; knowing how to respond is what drives enrollment. While we’ll highlight examples from the U.S. market, these trends are impacting institutions globally.
In this session, AdCellerant and SMRS move beyond industry trends to show exactly what leading U.S. institutions are doing differently to win. We break down a proven data, audience, and measurement framework to help you connect high-level strategy to measurable outcomes.
Through a featured case study, you will see this framework in action and learn how a modern media approach translates directly into enrolment growth. Walk away with a clear roadmap to stop guessing and start tracking the metrics that move the needle for your institution.
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The evolution of recruitment. How student behaviour, media, and competition have changed.
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Proven strategies. How leading institutions are successfully adapting their media approach.
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Measuring success. Moving beyond platform metrics to full-funnel performance.
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Real-world application.
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A deep dive into a case study connecting strategy to enrolment outcomes.
Walk away with a clear, actionable framework you can apply immediately.
In collaboration with:
.png?width=232&height=60&name=AdC_Logo_RGB_Full%20Color%20(1).png){kind=logo}
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DisruptED 2026
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London, United Kingdom
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From prospect to belonging: designing student recruitment experiences
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FORA, 180 Borough High Street, London, SE1 1LB
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%}[{"columns":{"hs_child_table_id":0,"message":"Vicky.conroy@smrs.co.uk","call_back":"https://meetings-eu1.hubspot.com/vicky-conroy","hs_is_edited":false,"hs_updated_at":1750860295758,"name":"Vicky Conroy","hs_deleted_at":0,"team_name":"Insight Consultant","hs_id":233870773452,"hs_created_by_user_id":67876044,"hs_initial_published_at":1746517555970,"hs_published_at":1766391531034,"hs_created_at":1746517504135,"linkedin":"https://uk.linkedin.com/in/vicky-conroy-17ab0a24","picture":{"altText":"Vicky _CW_0302_1080px","fileId":107594461647,"height":1080,"type":"image","url":"https://25966858.fs1.hubspotusercontent-eu1.net/hubfs/25966858/Vicky%20_CW_0302_1080px.jpg","width":1080},"hs_updated_by_user_id":60749053},"id":233870773452,"table_id":483015920,"table_name":"presenters"}]{% end_module_attribute %}{% module_attribute "css" is_json="true" %}{}{% end_module_attribute %}{% module_attribute "definition_id" is_json="true" %}null{% end_module_attribute %}{% module_attribute "event_date_and_time" is_json="true" %}1776339000000{% end_module_attribute %}{% module_attribute "event_date_color" is_json="true" %}{"color":"#020264","css":"#020264","hex":"#020264","opacity":100,"rgb":"rgb(2, 2, 100)","rgba":"rgba(2, 2, 100, 1)"}{% end_module_attribute %}{% module_attribute "event_location" is_json="true" %}"FORA, 180 Borough High Street, London, SE1 1LB"{% end_module_attribute %}{% module_attribute "event_location_color" is_json="true" %}{"color":"#020264","css":"#020264","hex":"#020264","opacity":100,"rgb":"rgb(2, 2, 100)","rgba":"rgba(2, 2, 100, 1)"}{% end_module_attribute %}{% module_attribute "field_types" is_json="true" %}{"presenter_bg_color":"color","event_date_and_time":"datetime","paragraph_text_color":"color","select_theme":"choice","book_your_ticket_bg_color":"color","presenter_text_color":"color","paragraph":"richtext","book_your_ticket_text_color":"color","presenter_heading_color":"color","background_color":"color","book_your_ticket_url":"url","choose_presenters":"hubdbrow","event_date_color":"color","headline_text":"text","hide_blog_content":"boolean","share_link":"link","event_location":"text","hide_adjacent_image":"boolean","linkedin_link":"link","headline_text_color":"color","adjacent_image":"image","event_location_color":"color"}{% end_module_attribute %}{% module_attribute "headline_text" is_json="true" %}"Event details"{% end_module_attribute %}{% module_attribute "headline_text_color" is_json="true" %}{"color":"#020264","css":"#020264","hex":"#020264","opacity":100,"rgb":"rgb(2, 2, 100)","rgba":"rgba(2, 2, 100, 1)"}{% end_module_attribute %}{% module_attribute "hide_adjacent_image" is_json="true" %}true{% end_module_attribute %}{% module_attribute "label" is_json="true" %}null{% end_module_attribute %}{% module_attribute "module_id" is_json="true" %}234787410155{% end_module_attribute %}{% module_attribute "paragraph" is_json="true" %}"View event 100
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Joyn In Webinar
{% module_block module "widget_84147eb9-0a83-459f-a092-8d51c83b2b99" %}{% module_attribute "background" is_json="true" %}{% raw %}{"color":"#F1CC01","css":"#F1CC01","hex":"#F1CC01","opacity":100,"rgb":"rgb(241, 204, 1)","rgba":"rgba(241, 204, 1, 1)"}{% end_module_attribute %}{% module_attribute "block1_background_image" is_json="true" %}{"alt":"circle-black","height":262,"loading":"lazy","max_height":262,"max_width":256,"size_type":"auto","src":"https://25966858.fs1.hubspotusercontent-eu1.net/hubfs/25966858/Events%20and%20Our%20Insights/circle-black.png","width":256}{% end_module_attribute %}{% module_attribute "child_css" is_json="true" %}{}{% end_module_attribute %}{% module_attribute "choose_presenters" is_json="true" %}[{"columns":{"hs_child_table_id":0,"message":"Hafsa.aziz@smrs.co.uk","call_back":"https://meetings-eu1.hubspot.com/meetings/hafsa-aziz/meeting-with-hafsa-sophia-?uuid=904d4d0c-e24d-4e5c-93c7-6f92523888fd","hs_is_edited":false,"hs_updated_at":1750860099444,"name":"Hafsa Aziz","hs_deleted_at":0,"team_name":"Culture 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Badley","hs_deleted_at":0,"team_name":"Director","hs_id":233870773447,"hs_created_by_user_id":67876044,"hs_initial_published_at":1746517555970,"hs_published_at":1766391531034,"hs_created_at":1746517504051,"linkedin":"https://uk.linkedin.com/in/richardbadley","picture":{"altText":"Richard B _CW_2348_1080px","fileId":107594154954,"height":1080,"type":"image","url":"https://25966858.fs1.hubspotusercontent-eu1.net/hubfs/25966858/Richard%20B%20_CW_2348_1080px.jpg","width":1080},"hs_updated_by_user_id":60749053},"id":233870773447,"table_id":483015920,"table_name":"presenters"}]{% end_module_attribute %}{% module_attribute "css" is_json="true" %}{}{% end_module_attribute %}{% module_attribute "cta_button_text" is_json="true" %}"Watch on demand"{% end_module_attribute %}{% module_attribute "definition_id" is_json="true" %}null{% end_module_attribute %}{% module_attribute "event_date_and_time" is_json="true" %}1753311600000{% end_module_attribute %}{% module_attribute "event_date_color" is_json="true" %}{"color":"#ffffff","css":"#ffffff","hex":"#ffffff","opacity":100,"rgb":"rgb(255, 255, 255)","rgba":"rgba(255, 255, 255, 1)"}{% end_module_attribute %}{% module_attribute "field_types" is_json="true" %}{"event_date_and_time":"datetime","select_event_type":"choice","paragraph_text_color":"color","tag_to_be_displayed":"tag","block1_background_image":"image","custom_class":"text","cta_button_text":"text","min_height_mobile":"number","disable_section":"boolean","background":"color","paragraph":"richtext","min_height_desktop":"number","book_your_ticket_url":"url","placeholder":"image","choose_presenters":"hubdbrow","embed_video":"boolean","vimeo_id":"text","event_date_color":"color","headline_text":"text","share_link":"link","linkedin_link":"link","headline_text_color":"color","hide_book_your_ticket":"boolean"}{% end_module_attribute %}{% module_attribute "headline_text" is_json="true" %}"Joyn In"{% end_module_attribute %}{% module_attribute "headline_text_color" is_json="true" %}{"color":"#000000","css":"#000000","hex":"#000000","opacity":100,"rgb":"rgb(0, 0, 0)","rgba":"rgba(0, 0, 0, 1)"}{% end_module_attribute %}{% module_attribute "label" is_json="true" %}null{% end_module_attribute %}{% module_attribute "module_id" is_json="true" %}236642190552{% end_module_attribute %}{% module_attribute "paragraph" is_json="true" %}"Putting the joy into collaboration."{% end_module_attribute %}{% module_attribute "path" is_json="true" %}"/smrs/website-theme/modules/pages/Hero_Banner_with_Fusion_Video"{% end_module_attribute %}{% module_attribute "placeholder" is_json="true" %}{"alt":"Screenshot 2025-08-08 at 16.23.05","height":841,"loading":"lazy","max_height":841,"max_width":1499,"size_type":"auto","src":"https://25966858.fs1.hubspotusercontent-eu1.net/hubfs/25966858/Screenshot%202025-08-08%20at%2016.23.05.png","width":1499}{% end_module_attribute %}{% module_attribute "schema_version" is_json="true" %}2{% end_module_attribute %}{% module_attribute 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132, 134, 1)"}{% end_module_attribute %}{% module_attribute "background_image" is_json="true" %}{"alt":"yellow-square-full","height":186,"loading":"lazy","max_height":186,"max_width":155,"size_type":"auto","src":"https://25966858.fs1.hubspotusercontent-eu1.net/hubfs/25966858/Events%20and%20Our%20Insights/yellow-square-full.png","width":155}{% end_module_attribute %}{% module_attribute "child_css" is_json="true" %}{}{% end_module_attribute %}{% module_attribute "content_alignment" is_json="true" %}"justify-content-center"{% end_module_attribute %}{% module_attribute "css" is_json="true" %}{}{% end_module_attribute %}{% module_attribute "definition_id" is_json="true" %}null{% end_module_attribute %}{% module_attribute "field_types" is_json="true" 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Watch webinar 100 -
Media Mapper June 2025
{% module_block module "widget_84147eb9-0a83-459f-a092-8d51c83b2b99" %}{% module_attribute "background" is_json="true" %}{% raw %}{"color":"#F1CC01","css":"#F1CC01","hex":"#F1CC01","opacity":100,"rgb":"rgb(241, 204, 1)","rgba":"rgba(241, 204, 1, 1)"}{% end_module_attribute %}{% module_attribute "block1_background_image" is_json="true" %}{"alt":"circle-black","height":262,"loading":"lazy","max_height":262,"max_width":256,"size_type":"auto","src":"https://25966858.fs1.hubspotusercontent-eu1.net/hubfs/25966858/Events%20and%20Our%20Insights/circle-black.png","width":256}{% end_module_attribute %}{% module_attribute "child_css" is_json="true" %}{}{% end_module_attribute %}{% module_attribute "choose_presenters" is_json="true" %}[{"columns":{"hs_child_table_id":0,"message":"Jo.McLaughlin@smrs.co.uk","call_back":"https://meetings-eu1.hubspot.com/jo-mclaughlin/","hs_is_edited":false,"hs_updated_at":1750860401039,"name":"Jo McLaughlin","hs_deleted_at":0,"team_name":"New Business 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end_module_attribute %}{% module_attribute "field_types" is_json="true" %}{"event_date_and_time":"datetime","select_event_type":"choice","paragraph_text_color":"color","tag_to_be_displayed":"tag","block1_background_image":"image","custom_class":"text","cta_button_text":"text","min_height_mobile":"number","disable_section":"boolean","background":"color","paragraph":"richtext","min_height_desktop":"number","book_your_ticket_url":"url","placeholder":"image","choose_presenters":"hubdbrow","embed_video":"boolean","vimeo_id":"text","event_date_color":"color","headline_text":"text","share_link":"link","linkedin_link":"link","headline_text_color":"color","hide_book_your_ticket":"boolean"}{% end_module_attribute %}{% module_attribute "headline_text" is_json="true" %}"Media Mapper 2025"{% end_module_attribute %}{% module_attribute "headline_text_color" is_json="true" %}{"color":"#000000","css":"#000000","hex":"#000000","opacity":100,"rgb":"rgb(0, 0, 0)","rgba":"rgba(0, 0, 0, 1)"}{% end_module_attribute %}{% module_attribute "label" is_json="true" %}null{% end_module_attribute %}{% module_attribute "module_id" is_json="true" %}236642190552{% end_module_attribute %}{% module_attribute "path" is_json="true" %}"/smrs/website-theme/modules/pages/Hero_Banner_with_Fusion_Video"{% end_module_attribute %}{% module_attribute "placeholder" is_json="true" %}{"alt":"thumb-4","height":1080,"loading":"lazy","max_height":1080,"max_width":1920,"size_type":"auto","src":"https://25966858.fs1.hubspotusercontent-eu1.net/hubfs/25966858/thumb-4.jpg","width":1920}{% end_module_attribute %}{% module_attribute "schema_version" is_json="true" %}2{% end_module_attribute %}{% module_attribute "smart_objects" is_json="true" %}null{% end_module_attribute %}{% module_attribute "smart_type" is_json="true" %}"NOT_SMART"{% end_module_attribute %}{% module_attribute "tag" is_json="true" %}"module"{% end_module_attribute %}{% module_attribute "tag_to_be_displayed" is_json="true" %}"employer"{% end_module_attribute %}{% module_attribute "type" is_json="true" %}"module"{% end_module_attribute %}{% module_attribute "vimeo_id" is_json="true" %}"1102119934"{% end_module_attribute %}{% module_attribute "wrap_field_tag" is_json="true" %}"div"{% end_module_attribute %}{% end_module_block %} {% module_block module "widget_34c28e40-baae-433a-93b4-b003fa74d80c" %}{% module_attribute "accordion" is_json="true" %}false{% end_module_attribute %}{% module_attribute "add_custom_class" is_json="true" %}"blogTopicCovered "{% end_module_attribute %}{% module_attribute "background" is_json="true" %}{"color":"#008486","css":"#008486","hex":"#008486","opacity":100,"rgb":"rgb(0, 132, 134)","rgba":"rgba(0, 132, 134, 1)"}{% end_module_attribute %}{% module_attribute "background_image" is_json="true" %}{"alt":"yellow-square-full","height":186,"loading":"lazy","max_height":186,"max_width":155,"size_type":"auto","src":"https://25966858.fs1.hubspotusercontent-eu1.net/hubfs/25966858/Events%20and%20Our%20Insights/yellow-square-full.png","width":155}{% end_module_attribute %}{% module_attribute "child_css" is_json="true" %}{}{% end_module_attribute %}{% module_attribute "content_alignment" is_json="true" %}"justify-content-center"{% end_module_attribute %}{% module_attribute "css" is_json="true" %}{}{% end_module_attribute %}{% module_attribute "definition_id" is_json="true" %}null{% end_module_attribute %}{% module_attribute "field_types" is_json="true" %}{"show_our_work_talk_to_expert_link":"boolean","align_items":"choice","hero_block":"boolean","accordion":"boolean","add_custom_class":"text","set_headline_as_h1":"boolean","background_image":"image","max_width":"number","block_id":"text","background":"color","paragraph":"richtext","background_on_mobile":"color","style":"group","healine_text":"text","min_height":"number","headline_spacing":"boolean","title":"text","field_group":"group","content_alignment":"choice","display_condition":"choice"}{% end_module_attribute %}{% module_attribute "label" is_json="true" %}null{% end_module_attribute %}{% module_attribute "max_width" is_json="true" %}1800{% end_module_attribute %}{% module_attribute "min_height" is_json="true" %}300{% end_module_attribute %}{% module_attribute "module_id" is_json="true" %}106628715223{% end_module_attribute %}{% module_attribute "paragraph" is_json="true" %}{% raw %}"
As competition for student recruitment intensifies, it's crucial to assess the effectiveness of your media strategy. Join us for a deep dive into the latest SMRS Media Mapper 24/25 research, which uncovers how prospective students truly engage with media - insights often overlooked by traditional research tools.
\nWatch webinar 100
