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Employer Branding in Action: Measurement, Messaging & Advocacy

19 / 05 / 2026

The Hoxton Lloyd, Amsterdam

Attending
Sarah _CW_1558_1080px (1)
Jackie _CW_8651_1080px
A group gathered on couches, looking comfortable and at ease.

Event details

19 / 05 / 2026

13.00 - 17:00 followed by dinner

The Hoxton Lloyd, Amsterdam

 

Presenter
Sarah Sturgess
Chair & Managing Director
Presenter
Jackie Grisdale
Head of Youth Marketing

When we learned that World Employer Branding Day wouldn’t be taking place in 2026, we didn’t want to lose the opportunity to come together as a community.

So we’re bringing our Employer Branding in Action workshop to Amsterdam.

This intimate, in‑person event is designed for Employer Brand, Culture, Internal Communications and Talent Marketing leaders who want to move beyond theory and focus on what really works – sharing ideas, experiences and practical thinking with peers facing similar challenges.

We’ll explore how meaningful, authentic employer branding comes to life when measurement, messaging and advocacy work together – and how that translates into stronger connections, trust and long‑term loyalty.

What we’ll explore:

    • Employer Brand measurement
      Measuring what truly matters and turning insight into clarity and confident decision‑making.

    • The end of generic EVPs
      Creating Target Value Propositions and internal communications that are honest, relevant and meaningful to different audiences.

    • Turning employees into creators
      Navigating authentic advocacy and empowering people to share stories that genuinely reflect your culture.

Designed for smaller groups, this session creates space for open conversation, practical learning and shared reflection – helping organisations lead with purpose, communicate with impact and build employer brands that help people, and businesses, thrive. Following the workshop, at 17:30 we’ll continue the conversation over a relaxed dinner — an opportunity to connect, share ideas and unwind with peers

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