DisruptED – It’s time to do things differently.
In today’s crowded, noisy marketing landscape, incremental change isn’t enough. DisruptED is a half-day reset, designed for Business School marketing leaders who are ready to rethink how they engage, grow, and influence. This complimentary, in-person event brings together senior marketers from across the sector for sharp, strategic discussion with peers facing the same challenges.
Why attend.
This isn’t another surface-level trends talk. DisruptED is built to provoke fresh thinking and drive meaningful and practical change. Sessions focus on the areas that matter most to Business School marketing:
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Customer journey
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Portfolio strategy
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Business engagement
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Media strategy
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International markets
All familiar topics—but approached with new thinking, practical frameworks, and insights you can apply immediately.
Who should attend.
Senior marketing leaders from any Business School. Spaces are deliberately limited—smaller groups mean deeper discussions, real-world takeaways, and sharper ideas you can implement back at your institution.
If you’re ready to challenge "business as usual” and bring clearer, bolder thinking back to your organisation, DisruptED is the event for you.
Confirmed sessions.
This session explores why universities can’t respond effectively to market shifts without a precise understanding of their current portfolio performance. Using evidence-led insight, it will show how dynamic portfolio intelligence reveals risk, identifies opportunity and strengthens strategic decision‑making. Attendees will leave with a clearer view of what truly drives a market‑responsive portfolio.
Stop chasing clicks; start winning citations. In 2026, AI Overviews answer student queries before they ever reach your site. This session will teach a framework and the GEO strategies needed to ensure your business school isn't just a search result, it’s the definitive source that AI models trust and recommend.
What’s working. What’s not. Clear thinking.
Time - Lunch at 12:00pm, followed by the session from 1:00pm to 5:00pm
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