Innovation built on insight
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A range of research methodologies
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Pioneering deep dives
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Future-proofing the institution
Fit for the future
King’s College London needed us to help them shape their professional and executive development portfolio, with a view to growing it in the future. We needed to start with a clear and comprehensive understanding of the market. That way, they could make insight-led decisions on their portfolio’s content, structure, delivery and cost.
Robust research
We use a wide range of methodologies to deliver an in-depth research project:
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Internal assessment - interviews with key stakeholders and a review of existing, relevant information.
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Competitor analysis - assessing 20 comparators to understand key portfolio trends.
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Market overview - identifying environmental drivers, demand, emerging tech, regulatory changes and thought leadership.
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Labour market analysis - identifying key workforce skills gaps and sectors most in need of upskilling.
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Testing - 5 subject areas and 25 topics with key audiences.
Rooted firmly in our research, we then created a framework of recommendations, including:
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a shortlist of prime opportunities
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delivery options
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price points
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course durations
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key target industries and audiences.
Giving KCL a successful roadmap for growing their professional and executive development portfolio was just the start. Armed with invaluable insight, it meant they had the clarity and vision needed to develop a compelling marketing strategy too.