Skip to content
Contact

Case study

LNWUH CS website 2026_01

LNWUH - A wholehearted employer brand. 

How we created a purposeful message for London North West University Healthcare NHS Trust.

Category: Employer Brand
Client: London North West University Healthcare NHS Trust

The results are looking extremely healthy:

356
%

increase in applications

450
%

increase in appointments at careers events

8
%

live vacancy level

A trust with a long name and huge reach.

Thousands of employees provide hundreds of healthcare services to around a million people across several sites. It all adds up to a compelling proposition for clinical and non-clinical professionals. And we needed to create an employer brand to breathe life into it, in a way that spoke to people in vastly differing roles.   

 

With such a large Trust, we needed to pinpoint common themes. The qualities everyone shares. The recurring reasons people joined – and stayed. That shared passion that unites them all. And, to draw them out, we listened to voices from every corner of the Trust.   

Our Process:

Jayne_Hughes_square

The approach

Blood, sweat and tears. 

Our research told us this is a sprawling place where people come together as one team. It’s the chance to make a bigger impact on more lives, change worlds on their doorstep and grab opportunities with both hands.   

Whether it’s to each other or to patients, the commitment here is wholehearted, not fainthearted. This message was used to underpin an employer brand that didn’t shy away from the realities of life. It became a badge of honour that celebrated those already making a difference here – and engaged the people we wanted to attract. 

 

1

What we learned

With an NHS Trust of this size, it can be difficult for potential external and internal candidates to navigate their way through career options here. And we needed to highlight the sheer breadth of roles too. So, we took a big colour palette and provided clearly coloured signposts to give each area the recognition it deserved across a variety of online and print materials.   

Key takeaways: 

  • Uniting a huge team.

  • Being more than just a number.

  • Celebrating courage and character.

  • Not shying away from reality. 

The difference

The employer brand has delivered everything it needed to: 

  • 356% increase in applications.
  • 450% increase in appointments at careers events.
  • Vacancy level reduced to 8%.
  • 400% increase in applications in some areas. 

Want to talk about how we can help your employer brand?

Join mailing list
×