LifeOnTheIsland

Inspiring the next generation was central to our challenge.

UL Solutions needed a bold employer brand to reach the next generation of talent and empower every employee, no matter where they were based, to become a proud advocate of their organisation. We had to:

We needed to:

• Shine a light on their wonderful culture.
• Open their doors wider than ever before.
• Speak differently to current and future Islanders.
• Discover the stories behind their long-standing family values.

We went digging on the Island. And we found gold

We spoke to all kinds of Islanders, from the CEO and key directors to Islanders in tech, product and retail. We uncovered four golden nuggets that aligned with River Island’s LIFE values, plus with a fifth that gave career-focus.

• The pride Islanders feel
• The exciting progress River Island is making
• The value (and values) of family ownership.
• The inclusive and supportive culture.
• The opportunity to build a diverse career.

Together they described how: This is Island life

This is the idea at the heart of River Island’s employer brand

It introduces and celebrates an amazing business and an equally amazing culture. It allows us to showcase every aspect of life and work on the Island. 

This is our video and photoshoot

Working with their brand photographers, we ran a full video and photoshoot to capture a wide range of Islanders being their true selves and doing what they do best.

This is creative content

River Island has a huge resource of potential content creators. We’re equipping them with a host of ideas to share their perspectives on life on the Island.

We’ve also created an on-brand playbook, to help their people tell our story, their way.

And this is just the start

#lifeontheisland is ready to go live.