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Student Market Insights

Pinpoint the high-quality, diverse early careers talent you need

What is Student Market Insights, and why is it important?

Student Market Insights is your key to understanding the student talent market, helping you to find the type of early careers talent you want to attract. From reaching students studying a particular subject to diversifying the demographics in your talent pipeline, our insights give you the data you need to optimise your outreach strategies.

The insights we provide are based on data from a huge range of data sources, including HESA, DFE and QS World University Rankings. We combine these to give you the clarity you need to navigate the ever-changing student talent landscape and make strategic decisions with confidence.

What is Student Market Insights, and why is it important?

Student Market Insights is your key to understanding the student talent market, helping you to find the type of early careers talent you want to attract. From reaching students studying a particular subject to diversifying the demographics in your talent pipeline, our insights give you the data you need to optimise your outreach strategies.

The insights we provide are based on data from a huge range of data sources, including HESA, DFE and QS World University Rankings. We combine these to give you the clarity you need to navigate the ever-changing student talent landscape and make strategic decisions with confidence.

The benefits of Student Market Insights

  • Time and money savings. We can optimise your outreach activity and improve your ROI.
  • A competitive edge. We can identify untapped talent pools that your competitors may not be looking at.
  • Analytics-driven decisions. We can uncover the evidence to support your strategic planning and targeting of your digital and in-person activity.
  • Actionable recommendations that help you navigate the complex school, college and university landscape.

Our approach:


While the outputs will be unique to you and your challenges, we tend to follow the same key steps. Here they are.

Step one

Understanding

We’ll discuss your early talent priorities, the subjects that matter and your diversity targets. We’ll also discuss whether a report or a customised dashboard is needed.

 

 

Step two

Intelligence gathering

Combining leading data platforms with a range of government data sources, we’ll collect sector and talent intelligence on the issues that matter to you.

 

Step three

Building the answer

We’ll interrogate the data. Then we’ll either build a bespoke data dashboard that you’ll be able to access 24/7 or create a comprehensive report.

Step one

Turning insight into action

We’ll present the report or hand over the dashboard and train you in its use. Either way, we’ll also provide a host of actionable recommendations.


 

Meet our Insight experts:


Vicky Conroy

Vicky Conroy

As Consultancy and Insight Lead, Vicky leads our team of 15 consultants and strategists with expertise in areas including marketing, brand, creative, market research and data science. As a Higher Education specialist, Vicky delivers and implements effective and innovative strategic solutions to overcome marketing and recruitment challenges for our university clients.

Jackie Grisdale

Jackie Grisdale

Jackie has over 17 years’ experience in future talent and early careers marketing, possessing a deep understanding of both the future talent market, and the challenges faced by employers when it comes to apprentice and graduate recruitment.

James Coyle

James Coyle

As Lead Client Partner, James brings more than 14 years of employer marketing expertise to help clients turn big challenges into strategies that truly deliver.

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