Optimise campaign performance with real-time insights
What is Collata®, and why is it important?
Collata® is the proprietary reporting platform from SMRS, designed to help organisations track, understand and improve campaign performance in real time. Clear, timely and relevant media insights are essential if you want to optimise spend, improve results and maximise return on investment. Collata® gives you full visibility of performance through a suite of self-service dashboards tailored to your campaigns and business goals. With live data, transparent reporting and expert support, Collata® helps turn campaign activity into smarter decisions.
What is Collata®, and why is it important?
Collata® is the proprietary reporting platform from SMRS, designed to help organisations track, understand and improve campaign performance in real time. Clear, timely and relevant media insights are essential if you want to optimise spend, improve results and maximise return on investment. Collata® gives you full visibility of performance through a suite of self-service dashboards tailored to your campaigns and business goals. With live data, transparent reporting and expert support, Collata® helps turn campaign activity into smarter decisions.
The benefits of Collata®
24/7 secure access. Access live campaign performance data whenever you need it, with complete transparency at the click of a button.
Instant performance visibility. Get at-a-glance updates across all your key metrics, with dashboards built for quick, clear decision-making.
Deep campaign analysis. Segment data by geography, media channel, creative, audience and spend to discover what’s driving results.
Full-funnel measurement. Track performance across every stage of the journey, including impressions, engagement, clicks, applications, conversions, SEO and social performance.
Attribution modelling. Understand the impact each media channel has across the candidate or student journey.
Fully customised dashboards. Every dashboard is tailored to your objectives, priorities, stakeholders and accessibility needs.
Our approach:
Every organisation measures success differently. That’s why every Collata® dashboard is built around the metrics that matter most to you.
Step one
Define success metrics
We work with you to understand your goals, priorities and KPIs. We also use historical performance data and predictive modelling to help set realistic targets.
Step two
Build your bespoke dashboard
We create a customised dashboard designed around your needs. This gives you an instant overview, while allowing deeper analysis by audience, location, course or role, creative variation and content format.
Step three
Connect and visualise your data
Our data strategists ensure campaign tracking is fully implemented and all performance data flows into your dashboard from day one. Insights are presented clearly, so teams and stakeholders can act quickly.
Step four
Continuously optimise performance
We don’t just report results, we also help to improve them. Our specialists review performance data and recommend changes such as reallocating budget, refining targeting, testing creative and unlocking new media opportunities.
As Lead Client Partner, James brings more than 14 years of employer marketing expertise to help clients turn big challenges into strategies that truly deliver.
Jayne Hughes
With 25 years in the employer marketing industry, Jayne leads across all areas of the agency's portfolio bringing vast amounts of knowledge and experience in employer brand, culture or talent attraction.
Jon Kirk
With over 17 years experience and as Lead Client Partner, Jon develops strategic approaches to campaign delivery for our Higher Education clients, achieving growth for multiple universities by using translating research and insights into award-winning data strategies.
