Amplifying your Employer Brand: Measurement, Messaging & Targeted Activation
16 / 06 / 2026
Financial District, Boston, USA
Event details
16 / 06 / 2026
08:30 - 12:00 followed by lunch (until 13:30 approx)
This intimate, in‑person event is designed for Employer Brand, Culture, Internal Communications, Recruitment Marketing and TA leaders who want to move beyond theory and focus on what really works – sharing ideas, experiences and practical thinking with peers facing similar challenges.
We’ll explore how meaningful, authentic employer brands come to life when measurement, messaging and targeted attraction work together – and how that translates into stronger connections, trust and long‑term loyalty.
What we’ll explore:
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Employer Brand measurement
Measuring what truly matters and turning insight into clarity and confident decision‑making. -
The end of generic EVPs
Creating Target Value Propositions and internal communications that are honest, relevant and meaningful to different audiences. -
Targeting your audiences precisely
Taking a targeted approach to activating campaigns, to ensure your messages reach the talent you're looking for, with the skills you need, wherever they are in the world.
Designed for smaller groups, this session creates space for open conversation, practical learning and shared reflection – helping organisations lead with purpose, communicate with impact and build employer brands that help people, and businesses, thrive. Following the workshop, at 12:15 we’ll continue the conversation over a relaxed networking lunch until 13:30 (approx) — an opportunity to connect, share ideas and unwind with peers.
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