As student recruitment continues to evolve, it can be helpful to pause and reflect on how your media approach is really landing. In this on‑demand session, we share fresh insight from the SMRS Media Mapper 25/26 research, offering a more human view of how prospective students engage with media in their day‑to‑day lives — including moments and channels that traditional approaches can sometimes miss. We explore what’s shaping student media behaviour today, from the growing influence of social and peer‑led content to the enduring role of trusted platforms such as UCAS and The Student Room.
Alongside this, we introduce practical ways to sense‑check the strength of your media plan, consider the balance of your mix, and think differently about how your messaging supports students as their decisions take shape. The session is designed to leave you feeling clearer, better equipped, and more confident as you refine your strategy — helping you connect more meaningfully with students and navigate change with intent.
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