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Media Mapper 2025

25 / 06 / 2025

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Jon K _CW_2154_1080px
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As competition for student recruitment intensifies, it's crucial to assess the effectiveness of your media strategy. Join us for a deep dive into the latest SMRS Media Mapper 24/25 research, which uncovers how prospective students truly engage with media - insights often overlooked by traditional research tools.

In this recorded session we'll explore key trends in student media consumption, from the influence of social media and peer-driven content to the importance of niche platforms like UCAS and TST. We'll provide actionable steps to assess your media plan's 'health,' optimise your media mix, and ensure your messaging connects with students at every stage of their decision-making journey. 

Fain the insights and tools you need to refine your strategy, maximise your recruitment efforts, and stay ahead in an evolving landscape. 

Presenter
Jo McLaughlin
New Business Consultant
Presenter
Jon Kirk
Education Senior Client Partner

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