.jpg "Sarah Sturgess")
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Culture Forward: Shaping the future of workplace culture
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255)","rgba":"rgba(255, 255, 255, 1)"}{% end_module_attribute %}{% module_attribute "field_types" is_json="true" %}{"event_date_and_time":"datetime","select_event_type":"choice","paragraph_text_color":"color","tag_to_be_displayed":"tag","block1_background_image":"image","custom_class":"text","cta_button_text":"text","min_height_mobile":"number","disable_section":"boolean","background":"color","paragraph":"richtext","min_height_desktop":"number","book_your_ticket_url":"url","placeholder":"image","choose_presenters":"hubdbrow","embed_video":"boolean","vimeo_id":"text","event_date_color":"color","headline_text":"text","share_link":"link","linkedin_link":"link","headline_text_color":"color","hide_book_your_ticket":"boolean"}{% end_module_attribute %}{% module_attribute "headline_text" is_json="true" %}"Culture Forward: Trends, tools, and connections shaping the future of workplace culture "{% end_module_attribute %}{% module_attribute "headline_text_color" is_json="true" %}{"color":"#000000","css":"#000000","hex":"#000000","opacity":100,"rgb":"rgb(0, 0, 0)","rgba":"rgba(0, 0, 0, 1)"}{% end_module_attribute %}{% module_attribute "hide_book_your_ticket" is_json="true" %}false{% end_module_attribute %}{% module_attribute "label" is_json="true" %}null{% end_module_attribute %}{% module_attribute "module_id" is_json="true" %}236642190552{% end_module_attribute %}{% module_attribute "paragraph" is_json="true" %}" "{% end_module_attribute %}{% module_attribute "path" is_json="true" %}"/smrs/website-theme/modules/pages/Hero_Banner_with_Fusion_Video"{% end_module_attribute %}{% module_attribute "placeholder" is_json="true" %}{"alt":"hafsa","height":1080,"max_height":1080,"max_width":1920,"size_type":"exact","src":"https://25966858.fs1.hubspotusercontent-eu1.net/hubfs/25966858/hafsa.jpg","width":1920}{% end_module_attribute %}{% module_attribute "schema_version" is_json="true" %}2{% end_module_attribute %}{% module_attribute "smart_objects" is_json="true" 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Today’s culture leaders operate at a pivotal moment. Hybrid work, evolving employee expectations, and the acceleration of AI have transformed culture from a “nice to have” into a true strategic edge. This session creates space to step back, exchange perspectives, and connect with peers navigating the same landscape.
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Establishing the right cultural foundations for your Employer Brand in the UAE
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","hs_deleted_at":0,"team_name":"Director","hs_id":233870773454,"hs_created_by_user_id":67876044,"hs_initial_published_at":1746517555970,"hs_published_at":1762504949284,"hs_created_at":1746517504163,"linkedin":"https://uk.linkedin.com/in/sarahsturgess","picture":{"altText":"Sarah _CW_1558_1080px (1)","fileId":107594154968,"height":1080,"type":"image","url":"https://25966858.fs1.hubspotusercontent-eu1.net/hubfs/25966858/Sarah%20_CW_1558_1080px%20(1).jpg","width":1080},"hs_updated_by_user_id":60647974},"id":233870773454,"table_id":483015920,"table_name":"presenters"}]{% end_module_attribute %}{% module_attribute "css" is_json="true" %}{}{% end_module_attribute %}{% module_attribute "definition_id" is_json="true" %}null{% end_module_attribute %}{% module_attribute "event_date_and_time" is_json="true" %}1765202400000{% end_module_attribute %}{% module_attribute "event_date_color" is_json="true" %}{"color":"#ffffff","css":"#ffffff","hex":"#ffffff","opacity":100,"rgb":"rgb(255, 255, 255)","rgba":"rgba(255, 255, 255, 1)"}{% end_module_attribute %}{% module_attribute "field_types" is_json="true" %}{"event_date_and_time":"datetime","select_event_type":"choice","paragraph_text_color":"color","tag_to_be_displayed":"tag","block1_background_image":"image","custom_class":"text","cta_button_text":"text","min_height_mobile":"number","disable_section":"boolean","background":"color","paragraph":"richtext","min_height_desktop":"number","book_your_ticket_url":"url","placeholder":"image","choose_presenters":"hubdbrow","embed_video":"boolean","vimeo_id":"text","event_date_color":"color","headline_text":"text","share_link":"link","linkedin_link":"link","headline_text_color":"color","hide_book_your_ticket":"boolean"}{% end_module_attribute %}{% module_attribute "headline_text" is_json="true" %}"Establishing the right cultural foundations for your Employer Brand in the UAE"{% end_module_attribute %}{% module_attribute "headline_text_color" is_json="true" %}{"color":"#000000","css":"#000000","hex":"#000000","opacity":100,"rgb":"rgb(0, 0, 0)","rgba":"rgba(0, 0, 0, 1)"}{% end_module_attribute %}{% module_attribute "hide_book_your_ticket" is_json="true" %}false{% end_module_attribute %}{% module_attribute "label" is_json="true" %}null{% end_module_attribute %}{% module_attribute "module_id" is_json="true" %}236642190552{% end_module_attribute %}{% module_attribute "paragraph" is_json="true" %}" "{% end_module_attribute %}{% module_attribute "path" is_json="true" %}"/smrs/website-theme/modules/pages/Hero_Banner_with_Fusion_Video"{% end_module_attribute %}{% module_attribute "placeholder" is_json="true" %}{"alt":"iStock-913519636","height":795,"max_height":795,"max_width":1320,"size_type":"auto_custom_max","src":"https://25966858.fs1.hubspotusercontent-eu1.net/hubfs/25966858/iStock-913519636.jpg","width":1320}{% end_module_attribute %}{% module_attribute "schema_version" is_json="true" %}2{% end_module_attribute %}{% module_attribute "smart_objects" is_json="true" %}null{% end_module_attribute %}{% module_attribute "smart_type" is_json="true" %}"NOT_SMART"{% end_module_attribute %}{% module_attribute "tag" is_json="true" %}"module"{% end_module_attribute %}{% module_attribute "tag_to_be_displayed" is_json="true" %}"employer"{% end_module_attribute %}{% module_attribute "type" is_json="true" %}"module"{% end_module_attribute %}{% module_attribute "vimeo_id" is_json="true" %}""{% end_module_attribute %}{% module_attribute "wrap_field_tag" is_json="true" %}"div"{% end_module_attribute %}{% end_module_block %} {% module_block module "widget_34c28e40-baae-433a-93b4-b003fa74d80c" %}{% module_attribute "accordion" is_json="true" %}false{% end_module_attribute %}{% module_attribute "add_custom_class" is_json="true" %}"blogTopicCovered "{% end_module_attribute %}{% module_attribute "align_items" is_json="true" %}"align-items-start"{% end_module_attribute %}{% module_attribute "background" is_json="true" %}{"color":"#008486","css":"#008486","hex":"#008486","opacity":100,"rgb":"rgb(0, 132, 134)","rgba":"rgba(0, 132, 134, 1)"}{% end_module_attribute %}{% module_attribute "background_image" is_json="true" %}{"alt":"yellow-square-full","height":186,"loading":"lazy","max_height":186,"max_width":155,"size_type":"auto","src":"https://25966858.fs1.hubspotusercontent-eu1.net/hubfs/25966858/Events%20and%20Our%20Insights/yellow-square-full.png","width":155}{% end_module_attribute %}{% module_attribute "child_css" is_json="true" %}{}{% end_module_attribute %}{% module_attribute "content_alignment" is_json="true" %}"justify-content-center"{% end_module_attribute %}{% module_attribute "css" is_json="true" %}{}{% end_module_attribute %}{% module_attribute "definition_id" is_json="true" %}null{% end_module_attribute %}{% module_attribute "field_types" is_json="true" %}{"show_our_work_talk_to_expert_link":"boolean","align_items":"choice","hero_block":"boolean","accordion":"boolean","add_custom_class":"text","set_headline_as_h1":"boolean","background_image":"image","max_width":"number","block_id":"text","background":"color","paragraph":"richtext","background_on_mobile":"color","style":"group","healine_text":"text","min_height":"number","headline_spacing":"boolean","title":"text","field_group":"group","content_alignment":"choice","display_condition":"choice"}{% end_module_attribute %}{% module_attribute "healine_text" is_json="true" %}""{% end_module_attribute %}{% module_attribute "label" is_json="true" %}null{% end_module_attribute %}{% module_attribute "max_width" is_json="true" %}1800{% end_module_attribute %}{% module_attribute "min_height" is_json="true" %}300{% end_module_attribute %}{% module_attribute "module_id" is_json="true" %}106628715223{% end_module_attribute %}{% module_attribute "paragraph" is_json="true" %}"
In today’s competitive talent landscape, UAE-based employers need to develop an EVP that’s fit for purpose to attract and retain high quality talent.
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Video Creation Masterclass with JonesMillbank & SMRS
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module_attribute "child_css" is_json="true" %}{}{% end_module_attribute %}{% module_attribute "content_alignment" is_json="true" %}"justify-content-center"{% end_module_attribute %}{% module_attribute "css" is_json="true" %}{}{% end_module_attribute %}{% module_attribute "definition_id" is_json="true" %}null{% end_module_attribute %}{% module_attribute "field_types" is_json="true" %}{"show_our_work_talk_to_expert_link":"boolean","align_items":"choice","hero_block":"boolean","accordion":"boolean","add_custom_class":"text","set_headline_as_h1":"boolean","background_image":"image","max_width":"number","block_id":"text","background":"color","paragraph":"richtext","background_on_mobile":"color","style":"group","healine_text":"text","min_height":"number","headline_spacing":"boolean","title":"text","field_group":"group","content_alignment":"choice","display_condition":"choice"}{% end_module_attribute %}{% module_attribute "healine_text" is_json="true" %}""{% end_module_attribute %}{% module_attribute "label" is_json="true" %}null{% end_module_attribute %}{% module_attribute "max_width" is_json="true" %}1800{% end_module_attribute %}{% module_attribute "min_height" is_json="true" %}300{% end_module_attribute %}{% module_attribute "module_id" is_json="true" %}106628715223{% end_module_attribute %}{% module_attribute "paragraph" is_json="true" %}{% raw %}"
Video content is everything right now and it’s only becoming more powerful. With search now happening everywhere and AI-driven platforms increasingly surfacing video first, great video isn’t just storytelling anymore it’s discoverability. Your video is now your SEO.
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